Digital Marketing Intern

Traineeship – Digital Marketing & E-commerce (Benelux) Location: Gemeenschappenlaan 110, Brussel Department: Sales & Marketing Company: Spadel Group About Spadel Spadel is a leading natural mineral water and beverage company with iconic brands such as SPA, BRU and ZYLA recognized for their commitment to sustainability, health, and innovation. We are looking for a motivated and creative trainee to join our Sales & Marketing Benelux team, supporting both Digital Marketing and E-commerce activities. This traineeship offers an excellent opportunity to gain hands-on experience in digital brand management, online visibility, and e-retail strategy across the Belgian market. Your Role As a Digital Marketing & E-commerce Trainee, you will work closely with the Digital Marketing Manager and the E-commerce Manager to support the execution of Spadel's digital and e-commerce strategies for the Benelux region. Your key missions will include: Digital Marketing Support SEO, GEO & Content Management Support the execution of SPA's content strategy: manage the editorial calendar, coordinate content production, proofread, and publish articles on our websites. Monitor site performance, analyze traffic results, and suggest improvements to enhance SEO and organic visibility. Contribute to the GEO (Generative Engine Optimization) project to improve SPA's presence on AI-powered search engines. Social Media & Influencer Marketing Support social media campaign implementation and ensure our pages reflect ongoing brand activations. Monitor community management handled by our agencies and follow up on influencer collaborations. Bring fresh, creative ideas to strengthen our online presence and engagement with younger audiences. Performance & Market Insights Assist with campaign performance tracking, competitor analysis, and other ad-hoc marketing projects. E-commerce Support E-content & Retail Platforms Ensure that product content on key e-retailer platforms (Delhaize, Carrefour, Colruyt, Albert Heijn, Jumbo, etc.) is up-to-date, impactful, and aligned with brand guidelines. Collaborate with internal teams (marketing, sales, e-commerce) and external stakeholders (agencies, clients) to maintain content consistency and quality. Search Optimization Analyze and improve SPA's positioning within e-retailers' search engines using internal and external tools. Make data-driven recommendations and propose optimizations to clients where relevant. Reporting & Performance Tracking Contribute to internal reporting to track KPIs such as market share, scorecards, and ROI of e-commerce activations. Website Management Support the optimization of our e-commerce websites through content uploads, process improvements, and user testing. Knowledge Sharing & Competitive Watch Help develop internal documentation summarizing our e-commerce and e-retail strategy. Conduct regular competitor monitoring and share insights with the team. Your Profile You are a Master's or Bachelor's student in Marketing, Digital Business, Communications, or a related field. You are curious, analytical, and proactive, with a strong interest in digital marketing and e-commerce. You have good organizational and communication skills. You are fluent in English, plus proficient in Dutch and French. You are comfortable working with digital tools, analytics dashboards, and content management systems. What We Offer A dynamic and supportive work environment within a sustainability-driven company. Exposure to real marketing projects with measurable impact. A supportive and friendly team of passionate marketers who will mentor and guide you. Real responsibility from day one. You'll work on meaningful projects and see your ideas come to life. Plenty of learning and development opportunities, from sharpening your marketing skills to understanding how a leading FMCG brand operates. The opportunity to develop your skills in digital strategy, SEO, content creation, social media, and e-commerce. We are open to various internship options, such as an unpaid academic internship of at least 4 months, a post-graduation CIP internship, or a work-study program if the student is in at least their second year.