Segment & Go-To-Market Manager SOHO
il y a 3 semaines
Join Our Team as a Segment & GTM Marketing Manager
Are you a visionary B2B marketing leader passionate about driving customer-focused strategies and delivering impactful results? Do you excel in complex, dynamic environments and thrive on creating value through innovative segment and go-to-market (GTM) strategies? If so, we want to hear from you
As Soho Segment & GTM Marketing Manager, you will spearhead the development and implementation of customer-centric marketing strategies within defined segments. Reporting directly to the B2B Marketing & Business Excellence Director, collaborating across departments (B2B, B2C) and managing a team of B2B Soho GTM specialists, you'll shape value propositions, anticipate market trends, and ensure seamless execution of integrated marketing campaigns that drive customer acquisition and retention.
Your Key Responsibilities:
- Strategic Segment Leadership: Develop and manage commercial value propositions, focusing on segment-specific customer insights and growth opportunities.
- Go-To-Market Execution: Lead cross-functional GTM initiatives, ensuring alignment with broader corporate goals while safeguarding campaign ROI.
- Customer Experience Champion: Enhance customer satisfaction and maximize lifetime value through tailored strategies.
- Team Leadership: Inspire and mentor a dynamic team of marketing professionals, fostering innovation and excellence.
- P&L Ownership: Manage budgets and oversee A&P investments to ensure optimal ROI.
- Collaboration: Work with internal teams (Sales, product development, legal, finance, and operations) and external partners (Suppliers, governing bodies, and Orange Group entities) to craft cohesive strategies and impactful campaigns.
Your Profile:
- Education: Master's degree in a relevant field.
- Experience: 5-7 years in marketing management within a complex, matrix environment.
- Skills: Strategic thinker with exceptional interpersonal, influencing, and leadership abilities. Proficient in managing P&L, creating value propositions, and executing GTM strategies.
- Industry Knowledge: Telecommunications, content convergence, or services market expertise is a strong asset.
- Leadership Style: Energetic, collaborative, and very results-driven with a knack for inspiring teams and stakeholders alike.
Our Offer:
You will make the difference in this highly innovative vibe. As a result, you will develop your full potential by working with highly skilled colleagues and through continuous training. Moreover, you can count on a highly competitive and versatile compensation (performance bonus, company car, meal vouchers) and benefits package.
Oh, and one more thing: working here is fun. Ask our people during one of our many team events and company get-togethers.
Inspired? Please send us your resume, and we will rapidly get back to you to invite you for further interviews. Apply now
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