Content & Community Marketeer

Are you a data-obsessed creative who speaks the language of Meta, TikTok, and Google Ads? We believe that creative is the new targeting, and we're looking for you to bridge that gap. If you love turning performance data into rapid-fire ad tests, you're exactly who we're looking for. Ready for a new adventure at a fast-paced startup? Then we might be a match (or catch ) We're on a mission to make sure no one has to compromise on their bras ever again, join us ABOUT CURVECATCH CurveCatch is a Belgian venture-backed startup revolutionising the way people shop for intimate apparel. We're a bra shopping companion that uses AI to help shoppers find the perfect bra. We offer a home-try-on service where shoppers fill out a questionnaire and get 8 items across brands to try on at home. We started from the local specialty shops of founder Kimia's parents during Covid. Since then, we're a team of 10, have raised over €1.5 million in funding from strategic angels, accelerator XX in San Francisco and a grant from Y Combinator. We're now a 7-figure business. Never thought your next adventure would be in the lingerie sector? Stick around and find out WHAT WILL YOU DO? As our first dedicated Performance & Creative Marketeer, you will be the engine of our B2C customer acquisition. We operate under the belief that content velocity drives performance. You will own the strategy, execution, and optimization of our paid media, with an intense focus on driving down CAC through constant creative iteration and channel scaling. You'll have amazing sidekicks like Sanne who help with execution, but you are the strategic owner and hands-on executor of our acquisition loop. Key responsibilities include: Creative-for-performance engine: You will be the force behind new ad creative, turning performance data into testable assets. You will be responsible for rapid editing, testing new hooks/angles, and ensuring a constant creative refresh cycle. Organic social: Run and scale IG, TikTok & Pinterest organic channels. Influencer & affiliate marketing: Own the performance of the creator engine. You'll work closely with our Marketing Sidekick Sanne, who handles the sourcing and execution of deals. Landing pages: Build new, conversion-optimised LPs for specific ad campaigns. Ship experiments that lift conversion rate. Quarterly brand campaigns: Project manage our quarterly activation campaigns. Performance marketing ownership: Launch, manage, optimise, and aggressively A/B test campaigns across Meta, TikTok, Pinterest, Google Ads. Tracking & reporting: Deliver weekly reports on channel performance and translate insights into the next highest-impact creative/campaign test. Organise a community event each 6 months (You'll focus ~30 hours/week on execution (optimisation and creation) and project management, leaving room for strategic thinking, exploring new acquisition channels, learning, and collaboration across the company). WHY IS YOUR ROLE CRUCIAL FOR US? We believe content is the new targeting—and you are the person who proves it. Your ability to integrate creative production directly with ad management will eliminate the creative bottleneck, allowing us to test faster and acquire customers more efficiently than our competitors. You will be the one finding our next 1,000,000 delighted customers efficiently. Your success means CurveCatch can continue its rapid growth trajectory. This role holds the potential to evolve into Head of Acquisition and even CMO as we scale. ABOUT THE TEAM Just like a great bra drawer, our team is diverse... Kimia (co-founder & CEO): You'll work closely with Kimia, who is experienced in ads from working at Google for 5 years and will be your direct mentor and partner in growth. Nils (co-founder & CTO): Our software & recommender systems guru, the spacer bra – the experimenter and brain behind our innovations. (You'll collaborate on data access). Lore (Operations Manager): Our process & onboarding expert, the balcony bra – keeping us all tightly together. (You will coordinate on campaign logistics). Flavio (Product Designer): Our heartshaped bra, working every day to make customers love our journey more and more. (You will work together on analysing results) Sanne (Marketing assistant & Lingerie guide): Our push-up bra and amazing sidekick finding new influencers, closing deals and supporting you to create amazing marketing events. Denis & Andrei (Engineering): Our seamless bra's, making complex engineering and algorithms look simple. Veerle, Marjolein, Kelly and Eden (Lingerie Guides & CS): Our frontline experts providing incredible support. (You'll coordinate with them on social engagement/community). MUST-HAVE QUALIFICATIONS We are looking for a highly skilled operator who can seamlessly switch between hypothesis creation and rapid creative production. Performance ads expert: Proven track record (3+ years) of managing and scaling high-volume ad spend. Creative production power-user: Proficient in short-form video editing. Expert in rapid iteration, scripting, and producing UGC-style content for testing. The creative-performance link: Demonstrated ability to turn raw ad data into new creatives. Experience: 3+ years owning the full acquisition funnel for a B2C business, ideally within the €1M-€20M revenue range or a high-growth startup environment. Growth Toolkit: Proficient in ad platforms, CMS systems (Webflow a bonus), and content planning tools. You have an LLM open at all times (we prefer Gemini as we're ex-Googlers ). NICE-TO-HAVE QUALIFICATIONS Influencer & affiliate know-how: Experience with managing the end-to-end process of working with influencers and affiliates. Proficiency in Dutch is helpful for the local market, but not essential (our team operates fully in English). German or French would be considered a bonus. Experience or interest in B2B marketing strategies (for future expansion). You've organized influencer events before. WHY WOULDN'T YOU LIKE THIS ROLE? You prefer highly structured environments with established processes for everything. We're building the rocket while flying it You're looking for a purely management role. This role is hands-on execution and creative production-heavy first, with leadership potential as we scale. You thrive only in long-form, high-production creative roles. This role demands rapid iteration and testing based on performance data, not just polished final products. Honestly ... we can't think of anything else. This is an out-of-this-world opportunity OUR VALUES Build this rocket together while flying it: We're comfortable with not always knowing and figuring it out together. We each taking ownership while optimistically believing we can fly the rocket. Better done than perfect. We steep learning curve is part of the adventure Catch the day, every day: A lot can happen in a day. We believe in acting fast and keep moving forward. If we keep catching the day, every day, we grow as fast as possible while enjoying the journey as a team. Brain, Belly, Blast Off: We love data that fuels our brains, but also believe in our belly gut feeling (which we feed with Indian food). We won't let the lack of data paralyze us and this is where our logical reasoning kicks in. The reason we can trust our bellies too, is because we're super close to end consumers. Come as you are, contribute your spark: We value every voice as we tackle every curve together. Bring your authentic self – everyone belongs and actively contributes: improve things, speak up, share your ideas We value every voice as we tackle every curve together. WHAT DOES THE PROCESS LOOK LIKE? We believe in a transparent process and value your time. Here's what you can generally expect: Application review: We carefully review your application and aim to reply within one week. Intro call (20 mins): A brief virtual chat with Lore (Operations Manager) to get a first impression and discuss basics like salary expectations. Take-home challenge + debrief meeting (2 hours): We'll send you a practical assignment relevant to the role's core skills for you to complete at your convenience and then you have a short call about it with your hiring manager (Kimia in this case). Team fit interviews (3 hours, in-person): This final interview stage involves meeting key team members and having a more extensive conversation with your manager. We'll also do a reference check at this stage. The offer: If it's a great match on both sides, we'll extend an offer We'll keep you informed of your status throughout the process, and our goal is to move through all steps within a maximum of 6 weeks. BENEFITS Competitive salary package. Stock options? Heck yeah, we're building CurveCatch together Work from anywhere (within a 3-hour timezone difference from Belgium) 2 months per year. Adventurous team getaways 1x per quarter (expect the unexpected). Personal development plan and budget/coaching opportunities. A super cool, supportive, and mission-driven team applying AI to a unique domain The chance to genuinely support () the lives and confidence of half the population (not a bad stat to tell your family at Christmas, right?).