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Go-To-Market Manager

il y a 4 semaines

Ghent, Belgique Teamleader CRM Temps plein

  • Role: Go-To-Market Manager

  • Scope:Drive positioning and messaging strategies that drive performance, lead a small team, understand our target audience and product deeply

  • Level:Manager

  • Language requirement: Fluent in both Dutch and English

  • Location: Ghent, Belgium, or Amsterdam, the Netherlands with hybrid/on-site working model

  • Timing: ASAP

Who are we and why should you care?

Teamleader is a SaaS scale-up born in 2012 in Ghent, Belgium, and part of the Visma Group since 2022. Our mission? To make work easier, not harder, for small and medium-sized businesses.
Here’s what we bring to the table:

  • Teamleader Focus: the all-in-one tool that helps small businesses optimise CRM, projects, and invoicing.
  • Teamleader One: the go-to e-invoicing software that self-employed pros can count on.
We’ve also been growing smarter through strategic acquisitions:
  • Teamleader Orbit (2019): helping medium-sized agencies thrive and scale.
  • Vectera (2022): powering seamless customer meetings.
  • Dexxter (2024): making financial admin a breeze for freelancers.

Curious to learn more about us, our products, and why you’ll love working at Teamleader? Check us out here.

We're looking for a Go-To-Market Manager to join us on our mission

As a Go-To-Market Manager at Teamleader, you’ll:

  • Lead and develop a team of 2 product marketers and a website copywriter

  • Shape compelling brand and product narratives that resonate with our target audiences, differentiating our solutions in the market and driving demand across our 5 products

  • Orchestrate successful product launches by aligning cross-functional teams, crafting go-to-market strategies, and ensuring flawless execution across all channels and customer touchpoints.

  • Drive strategic GTM initiatives (including market potential & maturity, pricing and packaging, segmentation, targeting and positioning, brand architecture, etc) that span multiple products and growth stages, balancing resources and priorities to maximize business impact.

  • Build strong partnerships with Product, Sales, and Customer Success teams to ensure our marketing strategies align with product development and revenue goals.

  • Own our website messaging strategy and ensure it effectively communicates our value proposition across all products and segments.

Why others chose Teamleader: we're lively, not corporate

We have the energy and boldness of a start-up and the expertise and pragmatism of a scale-up. The result: a team of both young and seasoned professionals led by supportive and approachable managers who give recognition and rewards for hard work. You’ll be working in a fast-paced tech environment with open feedback culture and room for initiatives as well as ideas. You’ll have plenty of room to apply your personality, express yourself, and impact our course of action with your insights or ideas.

On top of that, you’ll get:

  • An extensive training budget.

  • A hybrid working model: a pleasant mix of office and home working.

  • A personal tooling budget, to make working from home as comfortable as from our offices.

  • Daily budget-friendly in-house prepared lunch and dinner options (only in our Ghent office), as well as Friyays and numerous sport initiatives

  • Competitive and market-conform salary with compensations and benefits, including mobility options.

  • 32 holidays on top of the standard public ones (based on full-time employment).

  • Our long-lasting dedication to employee well-being, just take a look at our career page and Instagram to see how we keep the Team(leader) spirit going.

We value diversity

Our ambition is to build and sell a product that helps everyone everywhere (starting with Europe) to work smarter, so we want our team to reflect that. We believe that a diverse, inclusive working environment is crucial to realise that ambition, so we’re committed to continue to build and cherish a culture where every colleague feels welcome, appreciated and heard.

You’d be a great fit for this role, if you:

  • Have 7+ years of product marketing experience, including at least 1 year of team leadership experience.

  • Demonstrate proven success owning strategic marketing fundamentals (segmentation, positioning, messaging, pricing and packaging), preferably in a multi-product environment

  • Are an inspiring communicator who can not only craft compelling messaging & product narratives, but can also translate this to stakeholders, motivating teams and building enthusiasm for new initiatives across the organization

  • Have strong analytical capabilities

  • Show excellent stakeholder and project management skills across multi-functional team

  • Are highly strategic yet hands-on, with experience in both developing high-level strategy and executing tactical initiatives.

  • Experience in an agency, B2B SaaS or as an entrepreneur is a plus

  • Experience with ABM, inbound and outbound go-to-market motions is a plus

  • Fluent in Dutch and English, German is a plus

Interested? Questions? Get in touch

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