Product Owner
il y a 1 semaine
Product Owner
Location: Brussels
Hybrid working
Our client is currently seeking a Product Owner to join there team.
- Develop a vision for the company app as a channel, defining the backlog of initiatives aimed to reinforce the digital strategy for functionality/experience
- Collaborate with Product, IT, and UX Design teams to identify and address app journey friction points, continuously analyzing user feedback and behavior data to enhance experience
- Ensure execution of planned launches and secure alignment with stakeholders in due time
- Drive A/B tests to enhance user satisfaction, , onboarding processes, and user retention interfaces in alignment with overall business objectives.
- Work with GTM to provide clear briefings to create integrated marketing strategies aimed at increasing mobile app awareness, engagement, usage, and loyalty.
- Take ownership of the company app appearance in Google Play Store and Apple App Store, and review management.
- Partner with analytics teams to establish, track and report on KPIs, to unlock data-driven insights and to identify new opportunities.
- Follow up of the day to day activities of the company app squads
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