Senior Marketing Manager

Senior Marketing Manager - SMB (Small and Medium Businesses) Join to apply for the Senior Marketing Manager - SMB (Small and Medium Businesses) role at Alan You. Better. With Alan.Alan's vision is to make prevention the new norm of care for all. Our mission is to help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment. We’re building a vertically integrated health partner that seamlessly unites insurance and smart healthcare delivery into one system. By connecting all aspects of care - private, public, and direct to consumer - we create the most member‑centric healthcare experience. Through deep engagement, we empower everyone to overcome day‑to‑day health obstacles and live healthier lives. We partner with 35K+ companies of all sizes, serving more than 1M+ members, and have reached 680M+ in ARR. Our team of 700+ people (still growing) operates across France, Spain, Belgium, and Canada. People joining Alan People joining Alan are always surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work. What drives us Mission is the Boss: long‑term thinking, seeking our mission success above all else. Member & customer‑led: obsessively focused on solving members & customers problems and creating the most delightful experiences. How we build excellence Champions of excellence: extremely high standards and talent density. Distributed ownership: accountable enlightened despots, everyone owns their decisions and results. Radically transparent: all information is accessible and written‑first, so everyone can make the best decisions asynchronously. How we grow together Optimistic alchemy: optimists who collaborate with genuine care and support teammates. Empathetic challengers: direct, caring feedback combined with praises to help each other grow professionally. Bold & creative contrarians: think differently to achieve greatness, try new approaches. How we move fast Disciplined in execution: taking decisive actions with focus that compounds success over time. Fight for simplicity: only high impact processes, smart frugality. ⭐️ The Senior Marketing Manager SMB role ⭐️ Our Small and Medium Business (SMB) segment represents half of Alan's portfolio. You’ll own the complete engagement and retention strategy for thousands of companies: from first engagement through renewal. This role combines strategic ownership with hands‑on execution. You’ll define the segment strategy, build scalable email programs, and drive measurable impact on engagement, product adoption, and churn reduction. Key responsibilities Strategic planning Strategy: define the end‑to‑end engagement strategy for admins, identifying key needs, pain points, and prioritise initiatives both short‑term and long‑term. Audience intelligence: maintain continuous customer pulse through interviews and call reviews to inform segmentation and messaging strategies. Data Data: continuously improve tracking and analytics, set targets and KPIs for engagement. Performance monitoring: deliver regular performance reporting and insights on campaign effectiveness. Cross‑functional collaboration Influence product roadmap: surface segment‑specific feature requirements and align product evolution with admin needs. Cross‑functional partnership: collaborate with Product, Design, Data, Sales and regional teams to ensure consistent execution across markets. Projects you’ll work on Renewal ownership: shape the renewal strategy – define the pitch, determine the right balance between personalization and scale, and ensure solutions work across markets while meeting technical constraints. Engagement campaigns: design and execute year‑round campaigns (medical inflation, prevention, contract management etc.) and lead go‑to‑market for major product launches. Innovation & scale: drive initiatives to globalise email stack and content strategy; explore new channels (e.g., voice AI, in‑product notifications). ⭐ Is it you we’re looking for? ⭐ You may be a great fit at Alan if you have/are: 5 years experience in lifecycle marketing, email marketing, Product Marketing or CRM marketing. Genuine passion for email as a craft: you love segmentation, A/B testing optimisation, and building scalable email systems. Strategic thinker with strong execution skills: comfortable moving from strategy to hands‑on campaign building. Data‑driven decision maker: comfortable analysing performance data, building dashboards, and using insights to iterate. Customer‑centric: you regularly talk to customers and use their voice to inform your work. Entrepreneurial mindset: self‑starter who thrives in a fast‑moving environment and can manage ambiguity. Strong collaborator: able to influence cross‑functional teams (Product, Design, Data, Sales) and work across geographies. Full French and English fluency (written and spoken). For this opportunity, we are aiming to hire within the C1‑D level range of our salary grid.