Product Marketing

il y a 2 semaines

Bruxelles, Région de Bruxelles, Belgique TN Belgium Temps plein

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Product Marketing - Go-to-market (Belgium - Dutch)

Client: Alan

Location: Belgium

Job Category: Other

EU work permit required: Yes

Job Reference:

50947322eb8e

Job Views:

2

Posted:

06.03.2025

Expiry Date:

20.04.2025

Job Description:

Who we are: Alan envisions a world where anyone holds the power to actively influence their physical and mental health. We strive every day for a healthier humanity, starting with healthier people and healthier businesses. Alan simplifies access to care, and empowers everyone to be healthier, physically and mentally, thanks to preventive care, health and insurance all in one experience. We go the extra mile for our members, becoming a resource for them, and obsessively creating solutions to help them in their day-to-day obstacles with a caring, tailored, personalized approach. We partner with 25,000 companies, with 500K members, and cumulate €350m+ and growing ARR. We operate in France, Spain, and Belgium. The team is 580+ people, all over Europe.

How we do it

People joining Alan are always surprised and delighted by our innovative working method. We have a set of values that guide our approach to work, such as:

  1. Members first: We put our members first, our team second, our shareholders third.
  2. Radical Transparency: We make all choices in writing and adopt a direct and honest style of communication.
  3. Personal & Team Growth: We are self-improving whilst helping others grow.
  4. Distributed Ownership: We trust our colleagues to make the right choices.
  5. Fearless ambition: We shoot for the moon and work backwards.
Your mission

Your mission as a Senior Product Marketer is to work closely with product and commercial teams to ensure the successful go-to-market of business segments. You'll be part of the Belgium team, with the ambition to become a market leader.

Your mission is 3-fold, in order of priority:

  1. Obsess about the value proposition and how we pitch in sales conversations, look for what does not work and craft solutions together with commercial teams (sales enablement).
  2. Build a deep understanding of our business segment and personas through market intelligence and transfer this knowledge to product and commercial teams.
  3. Obsess about our product: Organize and funnel back the product feedback from the field to influence the product roadmap and iterate on the pitch.

Examples of tasks you will own to achieve your mission:

  1. Write the value proposition and pitch for a new segment (ex: blue collars) in close collaboration with sales teams.
  2. Test your value proposition and pitch by joining sales meetings and full deal cycles, from very small companies to the largest Belgian corporations.
  3. Create the supporting marketing materials.
  4. Craft and execute on creative ideas to unblock sales cycles (e.g., organize a wellbeing workshop with decision makers).
  5. Scale what you learn from specific cycles to other commercial teams through training.
  6. Gather product feedback from commercial teams and analyze what to prioritize in the product roadmap to unlock the most deals.

You will be the first senior product marketer for the Belgian market, you will be an interlocutor between marketing, sales, and product. You will have a 360 view of the business and have the opportunity to shape how we go to market, challenge existing playbooks, and build new ones.

Who are we looking for?

Skills:

  1. Natural talent in storytelling and copywriting.
  2. High level of empathy. You are obsessed about the 'customer experience'.
  3. Strong business sense.
  4. Appetite for both strategic thinking and hands-on work (e.g., you are okay with content creation).
  5. Analytical mind: ability to frame solutions to ill-defined or ambiguous problems.
  6. You are able to rally stakeholders from diverse teams and seniority levels around a common goal.
  7. Fluency in Dutch and cultural context (Belgium) is a must.

Experience & background:

  1. Minimum 6 years of experience in Product Marketing, Product Manager or Brand. Preferably in B2B SaaS.
  2. Experience in defining, positioning and launching products or services.
  3. Experience in working in or with commercial organisations or go-to-market teams.
  4. You thrive in fast-paced environments.
Perks & Benefits

At Alan, we believe that being in good health is a basic need, and it starts with our employees. This is why Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high-quality time with co-workers.

Therefore, we offer:

  1. Fair rewards: Generous equity packages complement your base salary.
  2. Flexible Office: Amazing office space at our HQ in Paris, sponsored co-working hubs in Ghent, Brussels or Antwerp, or a full-remote experience with home office equipment sponsorship.
  3. All the tools you need: Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones.
  4. Flexible vacation policy and flexible working hours: Organize your time as you wish.
  5. Delightful healthcare insurance: Extremely comprehensive health insurance - 100% of the contribution covered by Alan for you and your family.
  6. Transport: You can use your own inspiration based on the Green mobility budget (for Senior level Alaners).
  7. Learning & Training opportunities: A highly flexible Training policy, free books, and budget to attend and speak at conferences if the opportunity arises.
  8. Parental leave: Extended parental leave for all new parents.

Important note: we hire people, not roles. After reading this job description, if you feel like you don't have all the necessary prerequisites but that it matches where you are now or what you'd like to grow into in your next position, we encourage you to apply Not everybody will enter our recruitment process, but all, no matter how underrepresented, should feel free to apply as it can only bring learnings or success.

Check out our About Alan and Career pages, as well as our Medium & blog for more info.

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