Head of Global Brand

il y a 3 semaines

Bruxelles, Région de Bruxelles, Belgique Stella SA Temps plein
Mission

Stanley/Stella is the European leader in premium, sustainable blank apparel. Over the past decade, we have built the strongest brand in our industry. We are revamping our brand image to reflect our core differentiating factors under the "Like no other" tag line. We are looking for a dynamic and visionary Global Head of Brand to shape and safeguard our global brand presence and narrative.

As the Global Head of Brand, your mission is to lead the development and implementation of a cohesive, impactful brand strategy for Stanley/Stella (ST/ST) on a global scale. You will play a pivotal role in strengthening ST/ST's position as a market leader by increasing brand awareness and ensuring a seamless brand experience across touchpoints and markets. This role is critical as we expand into new geographies and need a global brand identity that resonates across markets and customer segments, with sustainability at heart.
You will report directly to the Chief Marketing Officer (CMO) and collaborate closely with cross-functional teams, including Communication, Design, Decoration, Sustainability, Product, and HR, as well as external partners.

Additionally, you will build and lead a team of experts across branding, events/public relations (PR), and sustainability communication.

Main responsibilities

BRAND DEVELOPMENT & SAFEGUARDING

  • Crystallize the global brand vision in collaboration with senior management, shaping and overseeing ST/ST's global visual and textual (copywriting) brand identity alongside the communication team.
  • Develop and maintain branding guidelines, key messages for each brand pillar that resonate with target audiences (especially our accounts and their customers), and a comprehensive brand platform, ensuring a clear and coherent narrative across all touchpoints.
  • Lead training for internal teams on brand identity, storytelling, and core messages to ensure alignment across the organization, effectively turning each employee into ambassadors of the brand's DNA.
  • Partner with internal teams, including product, sales, and sustainability, to ensure that brand messaging is accurately reflected across all touchpoints.
  • Set and monitor KPIs to measure brand awareness, recognition, and loyalty, providing data-driven insights to optimize the brand's global presence, in collaboration with the communication team.

SUSTAINABILITY COMMUNICATION

  • Dedicate specific focus on developing sustainability as a central pillar of ST/ST's brand positioning and storytelling, documenting our concrete actions and standing out from competition.
  • Lead annual sustainability report development in strong collaboration with the sustainability team, providing a compelling and accurate view of our sustainability efforts across the globe.

CORPORATE EVENTS & PUBLIC RELATIONS

  • Organize all internal and external corporate events – including global partner events and international industry trade shows, as well as employee celebrations.
  • Design and implement a global Public Relations strategy that aligns with Stanley/Stella's brand and business priorities – including a comprehensive corporate communication plan.
  • Oversee the development of press releases, media engagements, and public speaking opportunities to elevate the brand's profile, and nurture strong relationships with media and key external stakeholders.
  • Represent Stanley/Stella as the spokesperson at key internal and external events.

REGIONAL BRAND LOCALIZATION

  • Adapt and translate Stanley/Stella's global brand strategy for regional markets, particularly the US, while maintaining brand consistency and emphasizing key messages that resonate with regional dynamics.
  • Collaborate closely with local teams to refine brand messaging and marketing initiatives to ensure relevance and impact in new markets, while ensuring global consistency (e.g., in local fairs).
  • Develop regional internal events (e.g., for the US) as we expand to new geographies.

BRAND-RELATED PROJECTS MANAGEMENT

  • Lead ad-hoc projects related to the development of Stanley/Stella's brand identity as they arise.
  • Serve as the primary point of contact for creative agencies and oversee the delivery of their projects, ensuring that their work aligns with Stanley/Stella's brand guidelines and strategy.

TRADEMARK MANAGEMENT

  • Oversee the management and protection of Stanley/Stella's trademarks and intellectual property, ensuring brand integrity and legal protection across global markets.
  • Collaborate with legal and product teams to maintain consistency and resolve potential trademark issues.
Your profile
  • Master's degree in marketing, communication, or business administration.
  • Minimum of 15 years' experience in B2B brand management, marketing, or related roles, with at least 5 years in a leadership position in a global firm.
  • Expertise in developing and implementing a brand strategy for B2B and B2B2C markets.
  • Demonstrated knowledge of sustainability issues.
  • Proficiency in public and media relations.
  • Experience in communication for B2C premium (fashion) brands is an advantage.

Specific skills

  • Inspiring leader, able to embody and be the prime ambassador of an entire brand's DNA.
  • Keen eye for visual and textual aesthetics, with excellent written and verbal communication skills.
  • Ready to work for a fast-paced, international company that sets the bar within the industry.
  • Strategic planning and analytical skills with the capacity to make data-driven recommendations.
  • Expertise in crafting compelling narratives and thought leadership content for B2B and B2B2C audiences, positioning Stanley/Stella as a trusted advisor and industry leader.
  • Strong interpersonal abilities, with an ability to build positive public brand perception and nurture productive relationships with internal teams, external partners, and key stakeholders.
About Us#J-18808-Ljbffr

  • head of international wholesale

    il y a 3 semaines

    Bruxelles, Région de Bruxelles, Belgique Sarah Pacini Temps plein

    Are you a visionary leader with a passion for expanding luxury fashion brands on a global scale? We are looking for a Head of International Wholesale to drive our wholesale worldwide strategy, develop impactful relationships with key partners, and lead a dynamic team to achieve ambitious sales targets. You'll be the driving force behind our brand's expansion...

  • Head of Marketing

    il y a 3 semaines

    Bruxelles, Région de Bruxelles, Belgique DELIVEROO Temps plein

    About the roleWe are offering a fixed term contract of approximately 8 months to replace our Head of Marketing during her maternity leave. Dates to be confirmed - from Mid-May 2025 to Mid January 2026.As an important member of the in-country management team, you will report to the General Manager. You will work with local teams, and with Regional Marketing...

  • Head of Risk

    il y a 6 jours

    Bruxelles, Région de Bruxelles, Belgique Allen & Overy Temps plein

    A&O Shearman is a new global industry-leading law firm, with nearly 50 offices in 29 countries worldwide. Our fluency in English law, US law, and the laws of the world's most dynamic markets, enables us to provide unmatched insight and seamless delivery to clients. We work on challenging and important deals and disputes that have the potential to shape the...

  • Head of Risk

    il y a 1 semaine

    Bruxelles, Région de Bruxelles, Belgique TN Belgium Temps plein

    Social network you want to login/join with:A&O Shearman is a new global industry-leading law firm, with nearly 50 offices in 29 countries worldwide. Our fluency in English law, US law, and the laws of the world's most dynamic markets enables us to provide unmatched insight and seamless delivery to clients. We work on challenging and important deals and...

  • Head of Development

    il y a 3 semaines

    Bruxelles, Région de Bruxelles, Belgique Orange Cyberdefense Temps plein

    Orange Cyberdefense, an Orange Group company, is one of the world's leading cyber security services and solutions providers.Orange Cyberdefense enjoys 25 years' experience in the field of global information security, providing products and services for leading organisations in over 160 countries.We are building a safer digital society, protecting individual...

  • Head of Sales

    il y a 3 semaines

    Bruxelles, Région de Bruxelles, Belgique Randstad Enterprise Temps plein

    Randstad Enterprise operates in 70 countries, across 360 RPO programmes and more than 800 managed services programmes. We have US$11.8 billion spent under our management and employ more than 3,800 talent experts. We create value by combining our proven processes with high-output technology to create efficiency, scalability and flexibility — all with an eye...

  • Head of Sales

    il y a 2 semaines

    Bruxelles, Région de Bruxelles, Belgique Randstad Enterprise Temps plein

    Randstad Enterprise operates in 70 countries, across 360 RPO programmes and more than 800 managed services programmes. We have US$11.8 billion spent under our management and employ more than 3,800 talent experts. We create value by combining our proven processes with high-output technology to create efficiency, scalability and flexibility — all with an...

  • Head of Intellectual Property Operations, null

    il y a 1 semaine

    Bruxelles, Région de Bruxelles, Belgique TN Belgium Temps plein

    Social network you want to login/join with:Head of Intellectual Property OperationsClient:UCBLocation:Brussels, BelgiumJob Category:OtherEU work permit required:YesJob Reference:7d9654d806c0Job Views:2Posted:06.03.2025Expiry Date:20.04.2025Job Description:Make your mark for patientsWe are looking for a Head of Intellectual Property Operations who is...

  • Head of Revenue

    il y a 1 semaine

    Bruxelles, Région de Bruxelles, Belgique TN Belgium Temps plein

    Social network you want to login/join with:Head of Revenue - Fixed term (maternity cover)Client:AccorLocation:Job Category:OtherEU work permit required:YesJob Reference:a0cda46833a0Job Views:4Posted:06.03.2025Expiry Date:20.04.2025Job Description:Company DescriptionThe Hoxton, Brussels is our first hotel in Belgium, occupying a brutalist-style tower building...

  • Head of Markets

    il y a 2 semaines

    Bruxelles, Région de Bruxelles, Belgique CareForce One Temps plein

    We are seeking a Head of Market Access & Governmental Affairs to join the leadership team of one of our customers, a pharmaceutical company specialised in oncology and neurology. You will work closely with the EMEA Regional Market Access & Pricing function and the Regional Government Affairs team. Adapt global value dossiers and Health Economics models,...

  • Head of Quality

    il y a 1 semaine

    Bruxelles, Région de Bruxelles, Belgique TN Belgium Temps plein

    Head of Quality (Medtech or IVD experience required)Client:BiocartisLocation:Mechelen, BelgiumJob Category:OtherEU work permit required:YesJob Reference:9ac572224352Job Views:3Posted:06.03.2025Expiry Date:20.04.2025Job Description:The Head of Quality is accountable for the functional area of quality. The Head of Quality is responsible for the company's...

  • Head Of Building Performance

    il y a 2 semaines

    Bruxelles, Région de Bruxelles, Belgique Flowtec Group Temps plein

    Head of Energy & Sustainability – Brussels & Periphery As Head of Energy & Sustainability, you will translate our commitments in energy and sustainability into concrete plans and actions. Defining the vision and strategy behind our sustainability and energy approach and implementing them with the help of a team of internal and external collaborators....

  • Head of Regulatory Affairs Seeds

    il y a 1 semaine

    Bruxelles, Région de Bruxelles, Belgique Flanders Temps plein

    Head of Regulatory Affairs Seeds & Traits - EMEA (m/f/d)21 Feb 2025WELCOME TO BASFAgriculture plays a fundamental role in fulfilling many of humanity's basic needs: food, feed, energy. To support growers and those who take care of our environment, BASF develops innovative solutions for farming, pest-, disease- and weed control so that we can effectively...

  • Head of Sales

    il y a 2 semaines

    Bruxelles, Région de Bruxelles, Belgique Merchery Temps plein

    About MercheryMerchery is born from the simple observation that corporate gifts and promotional products are most of the time low quality. This billion $ market is shady, and often made of products people throw away after two weeks. Our vision at Merchery is to offer beautiful, useful and carefully sourced products that people actually want. We are an early...

  • Head of Sales

    il y a 2 semaines

    Bruxelles, Région de Bruxelles, Belgique Merchery Temps plein

    About Merchery Merchery is born from the simple observation that corporate gifts and promotional products are most of the time low quality. This billion $ market is shady, and often made of products people throw away after two weeks. Our vision at Merchery is to offer beautiful, useful and carefully sourced products that people actually want. We are an...

  • Head of Sales

    il y a 2 semaines

    Bruxelles, Région de Bruxelles, Belgique Merchery Temps plein

    About Merchery Merchery is born from the simple observation that corporate gifts and promotional products are most of the time low quality. This billion $ market is shady, and often made of products people throw away after two weeks. Our vision at Merchery is to offer beautiful, useful and carefully sourced products that people actually want. We are an early...

  • Head of Media, null

    il y a 1 semaine

    Bruxelles, Région de Bruxelles, Belgique TN Belgium Temps plein

    Social network you want to login/join with:Are you a social media expert who wants to develop your career and become a Head of Social Media?Do you already have experience in managing a team and do you speak Dutch or French with an excellent knowledge of the other language?Then this opportunity may be for you.YOUR RESPONSIBILITIES:Social media expertise in...

  • Regional Head Global Finance Services

    il y a 1 semaine

    Bruxelles, Région de Bruxelles, Belgique Umicore AG & Co. KG Temps plein

    Select how often (in days) to receive an alert:Regional Head Global Finance ServicesLocation:Brussels, BEBusiness Unit:ABOUT UMICOREReducing harmful vehicle emissions. Giving new life to used metals. Powering the cars of the future. As a global materials and technology group, we apply our specialist knowledge to offer materials and solutions that are...

  • Head of Energy

    il y a 7 jours

    Bruxelles, Région de Bruxelles, Belgique Flowtec Group Temps plein

    Head of Energy & Sustainability – Brussels & PeripheryAs Head of Energy & Sustainability, you will translate our commitments in energy and sustainability into concrete plans and actions. You will play a leading role in driving innovation and taking our energy business to the next level.Your Responsibilities- Defining the vision and strategy behind our...

  • Head Of Advertising

    il y a 2 semaines

    Bruxelles, Région de Bruxelles, Belgique Universem Temps plein

    Travailler chez Universem, c'est bien plus qu'un emploi : c'est intégrer une équipe soudée, partager des valeurs fortes, et participer à une aventure collective au cœur du marketing digital. Si vous cherchez une entreprise en pleine croissance où l'esprit d'équipe, l'excellence et l'innovation sont au centre de l'action, Universem est fait pour vous. ...