Revenue Marketing Lead

il y a 4 semaines


Leuven, Belgique Relu Temps plein

Are you excited about building go-to-market engines in high-impact environments? Do you want your work to make a real difference in patient care? At Relu, we're looking for a senior, hands-on revenue marketer to personally build and run our ABM-driven pipeline engine. This is an individual contributor role with direct ownership of pipeline creation. Relu: Improving Dentistry with AI Relu is an AI scale-up based in Leuven that is transforming dentistry through automated dental design services. Dental labs are under pressure: A growing shortage of skilled digital technicians Rising demand for fast, patient-specific dental care Our mission is to automate the repetitive and time-consuming parts of dental CAD design, so: Labs scale without adding headcount Dentists deliver care faster Patients get timely, high-quality treatment Thousands of dental professionals already rely on Relu, a number that keeps growing. Your Role: Own the Pipeline You own turning a finite list of dental labs into a predictable pipeline. This is an account-based role, not a lead-gen role. Success is measured in activated accounts, meetings, and conversion efficiency. ️ What you'll do: Account-Based Marketing (ABM) Own ABM for ~10,000 dental labs in EU & US Build, segment, and prioritize account lists by lab type, maturity, and persona Adapt messaging per segment and decision-maker Outbound Execution Design, run, and iterate outbound campaigns via e-mail / ads / socials Experiment aggressively, scale what works, kill what doesn't Collaborate closely with sales on targeting and sequencing Inbound Conversion Optimization Increase trust and conversion across inbound touchpoints Draft case studies, custom landing pages, and proof-driven content Leverage KOL networks to signal social proof Pipeline Ownership & Measurement Own the funnel from account → SQL → Meeting Track conversion rates and cost per conversion Use data to decide what to double down on next What we're looking for: 2+ years of technical experience with CRM-driven ABM 2+ years of commercial ownership: you feel pipeline gaps personally Strong bias to action: ship fast, iterate weekly, learn in public Tight alignment with sales: incorporate objections into messaging continuously Intellectual honesty: you know when something isn't working, and act on it Experience in medtech (or other trust-based B2B buying environments) Excellent English writing and positioning skills, adaptable per customer segment Regular presence in our Leuven office (Work authorisation for Belgium required 🇧🇪) Our Commercial Stack: Outbound: Hubspot, Clay, Reply Inbound: Hubspot, Webflow, Intercom Why Relu? A driven, low-ego team that enjoys building together Flexible working hours and remote flexibility Real ownership in a fast-scaling AI company Direct exposure to cutting-edge AI in healthcare A bright office near Leuven station, Vaartkom, and major bike highways Team lunches, walks, great coffee, and a strong team culture Competitive salary package with attractive benefits Ready to build a predictable GTM engine and shape the future of AI in dentistry? Let's talk.


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