Digital Communications Manager
il y a 1 semaine
Today,
the European chemical industry is indispensable to modern life, producing the building blocks and high-tech materials on which modern societies are built.
Our molecules and materials are used in every industry, from agriculture to construction, food and beverages, energy, health care and medicines, machinery, têxtiles, hospitals and transportation.
We deliver a range of
solutions needed to deliver the
EU Green Deal, from better batteries, solar panels, wind turbines and smarter, more energy efficient materials.
The European Union's chemical sector employs 1.2 million highly qualified people directly in 28,000 companies. The chemical sector supports around 19 million jobs across all supply chains. It generates more than €540 billion a year in sales and €170 billion in European value added. Our industry has embraced corporate social responsibility, ethical behaviour and the principles of Responsible Care.
Cefic's 670 members and affiliates form one of the most active networks of the business community, complemented by partnerships with industry associations representing various sectors in the value chain
For its Public Affairs department, Cefic is looking for a (M/F/d):
Digital Communications Manager
Mission of the role:
Are you interested in being the first to see where chemical innovations are taking place and telling the world what the EU chemical industry is doing to make a transition to help Europe achieve the Green Deal goals? Are you passionate about communicating on innovation and sustainability? We are seeking a digital communications manager with strong copywriting and graphic design skills and ability to develop versatile content for web and social media to strengthen our Public Affairs team.
The content focus of this role will be the key topics within the EU Green Deal including climate neutrality, circular economy, resource efficiency, Safe and Sustainable-by-Design chemicals, chemical recycling, digitalisation, as well as the regulatory environment concerning implementation of chemicals legislation.
Are you inspired by these responsibilities?
You will closely work with Cefic's Sustainability Forum and Innovation Team to ensure optimal visibility of the industry's solutions to a climate neutral, resource efficient and circular Europe
More specifically, you will:
- Develop overall content and distribution strategies for priority topics and projects within Innovation and Sustainability teams
- Come up with relevant content ideas to generate visibility, engagement and traffic on relevant webpages and on social networks
- Create content adapted to the different communication channels (blog articles, website content, social media posts, written media interviews and Q&A)
- In collaboration with Cefic Digital Communications Manager develop editorial calendar for social media promotion of the Innovation and Sustainability topics
- Advise several sector groups within Cefic on communication activities and implement those actions, including content production and publishing for their respective websites (articles, blogposts) and social media channels (editorial calendar, Twitter and LinkedIn posts, images or video)
- Set KPIs for your work, monitor impact of your communications activities and report about results to the sector group leadership (using Google Analytics, social media listening tools etc.)
- If needed, liaise with and coordinate activities of external contactors (e.g. web development and SEO, video production)
- Be part of the Cefic events organisation team and help organise online and physical events for members and external stakeholders (on innovation and sustainability topics)
- Develop impactful Power Point presentations for internal and external audiences on various topics relevant for Cefic Public Affairs team
- Collaborate closely with the colleagues from the Cefic Public Affairs team to ensure alignment of topics and actions with other public affairs initiatives
Your profile
- You have a master's degree in marketing, communication, or a related field
- You have at least 3 years of experience in communications and/or marketing
- You have excellent copywriting skills (in English)
- You can easily adapt content to the target audience and different channels and have experience translating complex topics into clear and concise copy accessible by nonexpert audience
- You have strong graphic design skills (InDesign, Photoshop, Canva, etc.)
- You have experience with CMS and web publishing
- You are passionate about sustainability, especially in the context of EU policy
- You enjoy working in a multicultural and multilingual international environment
- You are highly collaborative with strong teamworking spirit
- Desirable: Knowledge of EU policy landsca
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