CRM Specialist

il y a 2 semaines


Bruxelles, Région de Bruxelles, Belgique Red - The Global SAP Solutions Provider Temps plein

Job Title:
CRM Specialist


Start Date:

ASAP
Last Date: 31St Dec'2024+ extension Location: Brussless, Belgium**
Technologies used

  • VTEX, Contentful, Antavo, Google Cloud, SalesForce

Role

  • You will be part of the Customer's Retention/Engagement Department.
  • In this role, you are responsible for supporting the CRM team in developing and implementing the CRM & loyalty strategy to increase loyalty, engagement, retention and sales and establish long term customer relationships, ensuring Customer remains the preferred premium brand.

Tasks

  • Execution of the newsletter calendar including gathering input from different stakeholders (Ecom, brand, category) and create briefing to our digital agency.
  • Support big digital campaign execution (new product launches, promotions such as Black Friday, COTY)
  • Together with the agency, you will also manage growth hacking and AB testing plan for optimizing the performance of newsletter and marketing automations
  • Support and guide local markets and translate their business needs to digital strategy
  • Support CRM lead with implementation of loyalty program including but not limited to content creation, translation, UAT testing etc
  • Understanding the data model in order to personalize communication that is data driven
  • Work with CRM lead to create and implement data acquisition and enrichment strategies
  • Work with our digital agency to prepare monthly reports on database growth and campaign performance and ROI analysis
  • Support CRM lead on the data privacy and GDPR related topics
  • Support other transversal team projects when needed

Requirements:

  • You are fluent in English (spoken and written); additional European languages preferred
  • Salesforce marketing cloud experience preferred
  • You have knowledge of web analytics tools to understand the effectiveness of your actions
  • Experience with database management is considered a big plus
  • Knowledge of image editing software is a plus (Adobe Photoshop, Illustrator)

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