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Go-To-Market Specialist
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Présentation du service
For each commercial period the B2B Commercial Plan into a Go-To-Market delivery plan & ensure it is implemented End-to-End, establishes & steers control mechanisms to ensure consistency & quality of campaigns delivery in all channels.Mission proposée
Acts as Commercial Period Manager for each commercial period creating a detailed Go-To_market delivery plan & ensures end-2-end implementationSteers,- per commercial period (4-6 weeks) & per to-be-launched commercial-project – a 'virtual' – launch-team (task force) of marketing & sales expertsDefines & consolidates all inputs and deliverables in an end-to-end macro-planning/timeline which will be the driving line for all sales channel related operations, actions and communications to guarantee operational excellence & to ensure Go-To-Market in due timeProvides per project/launch a segmented tasks/timing/needs checklist that is used as a reference document in the distribution launch processGuarantees that commercial channel launch process, requirements and timeline are respectedProvides a weekly reporting about the (operational) status of the projects and after every launch a Post Mortem to the members of the Task Force and management Coordinates communication to the channelsOrganizes & coordinates for each commercial period different communication platforms where marketing & sales & communication stakeholders presents their strategy for the commercial periodEnsures all sales channels are informed in due time on content of upcoming actions within the commercial period, by coordinating briefing to virtual content teams Ensure management of transversal topics by managing dedicated meeting with key stakeholders to ensure the go to market strategy and implementation (Soho, B2C, COM, digital, SMA/CMA MKT teams, ...Profil
Thorough knowledge of retailing in Belgian Market/B2B Belgian Market (segments,...) Thorough knowledge of distribution marketing and communication Thorough knowledge of commercial distribution aspects University degree in applied economics preferably in marketing At least 2 years experience in a (trade)marketing/communication role in a retail environment, preferably in telecom Logical insights Maturity Customer-oriented Result-driven Structured, well-organized and outstanding time management skills Communication skills & assertive Diplomacy Presentation skills strong listening skills Ability to convince Ability to lead and build a team Stress resistant Perfect trilingual