Brand Manager Specialty Care
il y a 2 semaines
About EG
- EG is a Purpose driven company: at the core of everything we do, we aim to Care for People ́s Health as a Trusted Partner.
- EG is the largest pharmaceutical company in Belgium.
- With an offering for just about every therapeutic area, we are the market leader in generic medicines and the biggest OTC company in Belgian pharmacies.
- Most of our medicines and food supplements are produced in Belgium.
- The development of generic medicines to keep qualitative healthcare affordable
- Scientifically proven food supplements and medical devices that you can buy without a prescription in your pharmacy
- The development of highly specialized medicines and biosimilars
- Our culture is characterized by the strong commitment of our employees.
Internally, we are called "MEP's":
-
Motivation
Energy
Passion are therefore qualities that we look for in every potential new employee to help strengthen our culture.- We are part of the STADA Group and share the values Integrity, Agility, Entrepreneurship and One STADA.- Do you have a strong MEP level? Are you entrepreneurial and would you like to work for the largest and fast-growing pharmaceutical company in Belgium? Then EG might be the perfect employer for you.
About your role
- As Brand Manager Specialty Care, you are responsible for the development and implementation of the marketing strategy of the Specialty Care portfolio in neurology and nephrology to increase the sales. This product portfolio includes different existing brands in neurology and upcoming launches of innovative products and generic medicines in neurology.
- The brand manager needs to drive a deep understanding of what motivates patients and the HCPs that care for them, including what could cause them to choose our products over competitors, acting on this through the delivery and implementation of an integrated brand plan, with considerations to the current market access conditions and challenges.
Responsibilities - Leading the development and implementation of the Strategic Marketing Plan in line with the Brand strategy to maximize the sales of our products.
- Create programs and tactics customized to the different products and customer profiles.
- Development and implementation of promotional materials: provide high quality, accurate & timely materials per product required for cycle and sales meetings.
- Deliver marketing training to sales force.
- Analyze market data and/or update sales forecasts.
- Provide marketing presentations at different meetings with market insights.
- Manage the marketing budget.
- Regular field visits together with sales colleagues, KOLvisits when required.
Required profile
- You act in line with our values: Integrity, Entrepreneurship, Agility and One Stada.
- Experience of min 3 year as marketeer in pharma (SP preferred)
- Advanced strategic skills and ability to implement strategy
- Digital skills
- Launch experience and engagement skills with HCPs are a plus
- Action and result oriented
- Proactive and team player
- Experience in neurology, rheumatology and/or gastroenterology is a plus
- Proficient knowledge of Dutch / French & English
- We hire for attitude
- Motivated, Energetic and Passionate (MEP)
What you can expect from EG
- Your efforts will be rewarded with an attractive and competitive salary.
- On top of this you will receive a full package of fringe benefits such as meal and eco vouchers, group insurance, ambulatory care and hospitalization coverage, laptop & smartphone So, you go through life without any worries
- We offer a company car including a fuel card for some functions. Functions that don't include a company car, can be part of a cafeteria plan where you give part of your gross salary for a car and fuel card.
- Do you prefer to get some fresh air every morning and evening? Great Because bicycle leasing is also possible as part of our cafeteria plan.
- You also get to enjoy a very nice worklife balance with 32 vacation days and a flexible work schedule. Working from home for two days a week is also possible.
- Finally, you can count on a big smile from your new colleagues every day We all work towards one common goal: Caring for People's Health as a Trusted Partner, with the same Motivation, Energy and Passion across all departments. You will have regular the possibility to connect with all our Belgian colleagues during our ATN (All Together Now) events.
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