Growth hacker/expert SEA
il y a 2 semaines
Nous sommes à la recherche d'un(e) Growth Hacker talentueux(se) pour rejoindre notre équipe dynamique d'experts digitaux. Au cœur de l'équipe CX, vous aurez l'opportunité de travailler pour les différents éditeurs de presse du groupe Rossel en Belgique et en France, incluant des noms reconnus tels que Le Soir, Sudinfo, CinéTéléRevue, La Meuse, La Capitale, La Voix du Nord, L'Union, et L'Ardennais. Votre mission principale sera de concevoir et d'exécuter des stratégies de croissance innovantes, visant à l'acquisition d'audience et de clients.
Missions
Votre rôle s'articulera autour de trois axes principaux :
Développer le growth Hacking
- Vous êtes force de proposition sur des stratégies et tactiques créatives/disruptives, vous sondez le marché, vous détectez les idées innovantes et sondez les besoins internes;
- Vous gérez l'implémentation des tests, et partagez avec les différentes marques les idées les plus prometteuses.
- Vous organisez, coordonnez les stratégies SEA des différents éditeurs du groupe, en collaboration avec leurs équipes digitales.
Piloter les A/B Tests
- Vous leadez l'"ExperimentLab", un groupe de travail autour de l'A/B testing dans le groupe Rossel.
- Vous identifiez les points de friction dans la relation lecteur/client et validez les différents éléments à tester.
- Vous concevez et faites évoluer la roadmap de testing au travers les différents canaux
- Vous définissez des KPIs clairs pour évaluer les résultats des tests
- Vous pilotez la mise en ligne des tests et assurez leur recette avant leur mise en production pour garantir la qualité du déploiement, et vous êtes un support pour les équipes dans la mise en place technique des A/B tests
- Vous analysez leurs performances et présentez des conclusions claires aux parties prenantes internes
- Vous diffusez la culture data-driven et l'évangélisez au travers de dashboard ou de partage de bonnes pratiques
Assurer la veille technologique
- Vous assurez une veille constante sur le marché des meilleures pratiques en matière d'optimisation de la conversion, d'A/B testing et de personnalisation des parcours digitaux.
- Vous proposez des solutions innovantes pour améliorer la qualité des tests et la précision des mesures.
Profil
- Expérience avérée en Growth Hacking ou dans un rôle similaire.
- Connaissance approfondie des pratiques SEA et maîtrise de divers leviers d'acquisition (SEO, Emailing, Partenariats...).
- Maîtrise des outils d'analyse et des KPIs liés à la croissance.
- Créativité, curiosité, orientation données et performance.
- Capacité à agir en tant que "Think-er" & "Do-er".
- Aptitude au travail d'équipe et à la collaboration transversale.
- Une expérience en agence constitue un plus.
Offre
Rejoignez une équipe d'experts passionnés au sein d'un groupe de presse leader, où innovation et créativité sont au cœur de notre stratégie de croissance. Nous offrons un environnement stimulant, propice à l'expérimentation et à l'innovation, avec des opportunités de développer vos compétences et de contribuer à des projets d'envergure.
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