Go-to-market Strategy Manager

il y a 2 semaines

Bruxelles, Région de Bruxelles, Belgique Doctolib Temps plein

What you'll do:


Doctolib is looking for a Go-To-Market Strategy Lead who will be responsible for understanding the healthcare market in Belgium, supporting the growth plan of our care cooperation product portfolio and assessing the launch of Doctolib's full product suite in the market.


Your objective will be to drive New Business opportunity analysis for the Belgium healthcare market, fully understanding the ehealth ecosystem, driving recommendation either to grow the care cooperation business or to assess new business opportunities in Belgium and supporting the internationalization framework of Doctolib through Siilo.

Reporting to the GTM Senior Lead, you will work closely with Global product and strategy teams, as well as local sales and marketing teams.

In this role you will have a direct impact on improving the experience of healthcare professionals on a daily basis and facilitating Belgium patients' access to healthcare.


Your responsibilities include but are not limited to:

  • Developing & constantly refining a thorough macro understanding of the
    Belgium healthcare market (market sizing, needs, competition, trends, legislation,)
  • Building a deep understanding of
    healthcare professionals (P&L, needs, reimbursement schemes, ways of working, tool,), defining notably the strategy for one or two clusters (eg Physicians, Dentists, Physiotherapists, Nurses)
  • Identifying
    new business opportunities & defining gotomarket strategies options
  • Building robust
    pricing analysis and strategy
  • Building
    product vision and prioritizing product roadmap:
  • Defining and optimizing
    user journey from Siilo user base to
    upsell on Doctolib Patient
  • Building
    decision making scheme:
  • Driving
    business reviews with Doctolib's top management

Who you are:

If you don't meet all the requirements below but believe this opportunity matches your expectations and experience, we still encourage you to apply

You could be our next team mate if:

  • You have 5 to 8 years of experience in a startup or high growth tech business, with proven knowledge of the healthcare market and a strong willingness to work in the industry
  • You have experience working as a marketing manager and/or within Go-ToMarket teams
  • You have experience in a digital and fast growth environment you enjoy spending time 'in the field', meeting and building connections with the different actors in the health ecosystem (both healthcare professionals and potential partners)
  • You have a strong entrepreneurial and problemsolver mindset
  • You are very analytical and passionate about developing insights, scoping analysis plans and providing critical information that drives a dynamic and fastgrowing business

Now, it would be fantastic if:

  • You have the ability to think strategically, act tactically, write effectively and display strong critical thinking skills
  • You are highly driven and results and actionorientation with strong project management skills
  • You like the stretch between shaping a strategy and getting into the detail of implementation and operations
  • You are fluent in Dutch and English (bonus if you also speak French) and based in or near Brussels, Antwerp or Ghent

What we offer:

  • Learning & development opportunities
  • Home office equipment allowance
  • 27 days of annual leave per year (and the ability to accrue more days on your work anniversary)
  • Flexibility days allowing to work in EU countries and the UK 10 days per year
  • Solidarity Days (2 days per year to help health charities and create a positive social impact)
  • Health & Wellbeing program
  • Reimbursement of public transportation

The interview process:

  • Interview with your talent partner
  • Interview with your future manager
  • Case Study Interview with your future manager and colleagues
  • Final Interview with the Global Growth Director
  • Reference Check

Job details:

  • Permanent position
  • Full Time
  • Remote
  • Start date asap
  • At Doctolib, we believe in improving access to healthcare for everyone regardless of where you come from, what you look like.

This translates into our recruitment process:
Doctolib is an equal opportunity employer. We don't just accept diversity at Doctolib, we respect and celebrate it_

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