Country Sales Manager BENELUX

As part of the TENWAYS group, SPARTA is entering an exciting new phase of growth, combining its rich BENELUX heritage with a forward-looking vision for urban mobility.

We are looking for an experienced and entrepreneurial Country Sales Manager to lead our commercial activities across the BENELUX market. This role will be responsible for driving sales growth, strengthening our dealer network, increasing brand visibility, and building long-term partnerships within one of the world's most advanced cycling markets.

The ideal candidate combines strategic thinking with hands-on execution, has a strong understanding of the bicycle industry, and thrives in a fast-paced environment focused on growth and innovation

Key Responsibilities:

• Recruit, coach, and develop a high-performing sales team.
• Foster a collaborative, customer-focused, and results-driven culture.
• Set clear sales targets and performance objectives.
• Provide ongoing feedback, coaching, and professional development opportunities.

Sales Strategy & Business Development

• Develop and execute the commercial strategy for the BENELUX.
• Drive revenue growth and market share across all sales channels.
• Expand and strengthen SPARTA's dealer and retail network.
• Identify new business opportunities and strategic partnerships.
• Build strong relationships with key accounts, dealers, distributors, and industry stakeholders.

Market Growth & Brand Development

• Collaborate closely with Marketing to strengthen SPARTA's position in the BENELUX market.
• Support the planning and execution of dealer activations, events, product launches, and promotional campaigns.
• Monitor market trends, consumer preferences, and competitive developments within the bicycle and e-mobility sectors.
• Translate market insights into actionable commercial initiatives.

Performance Management & Reporting

• Monitor and analyse sales KPIs and market performance.
• Develop accurate forecasts and business plans.
• Prepare regular reports and recommendations for senior leadership.
• Use data-driven insights to optimize sales effectiveness and profitability.

Cross-Functional Collaboration

• Work closely with Marketing, Product, Operations, and Customer Service teams to ensure a seamless customer and dealer experience.
• Provide market feedback to support product development and innovation.
• Align commercial priorities with overall business objectives.

Qualifications:

• Bachelor's degree in Business, Marketing, Commercial Economics, or a related field.
• Minimum 5 years of experience in a senior sales leadership role.
• Experience within the bicycle, mobility, sporting goods, consumer electronics, or retail sectors is highly preferred.
• Strong knowledge of the Dutch retail and dealer landscape.
• Existing network within the cycling industry is considered a strong advantage.
• Proven track record of delivering sustainable revenue growth.
• Excellent leadership, negotiation, and relationship-management skills.
• Strong analytical and strategic thinking capabilities.
• Fluent in Dutch and English.
• Willingness to travel regularly throughout the Netherlands.

What We Offer:

• Competitive salary and bonus scheme.
• Opportunity to join one of the Netherlands' most iconic bicycle brands.
• Dynamic and entrepreneurial working environment.
• Career development and growth opportunities within SPARTA and the TENWAYS group.
• Supportive and collaborative team culture.