Cluster Head — Business Intelligence, Analytics

bpost strives to create an inclusive environment with challenging projects and inspiring collaborations. With our colleagues at the heart of our organisation, we believe in careers rather than jobs. As part of the international group bnode, bpost has transitioned from the Belgian postal operator to a regional and digital expert in parcel size logistics. With a focus on social and environmental sustainability, our people are the foundation of everything we do. We foster a culture that supports diversity, inclusion and career growth, ensuring that every team member has the opportunity to thrive and succeedWhat will you do?

What will you do?

• Objective

• Main tasks

The Cluster Head — BIAE ensures that Bpost's commercial organisation operates with the intelligence, analytical rigour and enablement capability required to win in a competitive, rapidly evolving market. The role exists to eliminate information silos, raise the standard of commercial decision-making and equip every commercial actor — from the KAM to the CCO — with the insights and tools they need to perform at the highest level.

Lead and develop the BIAE cluster

Lead, coach and evaluate all members of the BIAE cluster across its capability areas: commercial intelligence, data analytics, sales enablement and knowledge management

Build a high-performing, commercially oriented cluster that operates as a unified intelligence engine — not a collection of separate analytical teams

Recruit, develop and retain talent with strong analytical, commercial and communication skills — people who translate data into decisions, not just reports

Define and enforce quality standards for all cluster outputs: every intelligence report, analytical model, dashboard and enablement tool must be ExCo-ready and commercially actionable

Foster a culture of rigour, curiosity and continuous improvement — where hypotheses are tested, insights are challenged and learning is shared systematically

Set individual and team objectives aligned with CM&I priorities and hold the cluster accountable for measurable commercial impact

Commercial Intelligence & Market Insights

Own and continuously develop Bpost's commercial intelligence capability — market sizing, competitive positioning, customer segmentation, win/loss analysis, trend identification and scenario planning

Ensure market intelligence systematically feeds into pricing decisions, account strategies, product launches and ExCo-level commercial decisions — not produced in isolation and filed away

Produce regular intelligence outputs — market share reporting, competitive benchmarks, segment performance analysis — that are actively used by Sales, BU’s (Tribes), Pricing and the CCO

Build and maintain Bpost's single trusted source of commercial truth — eliminating the multiple, conflicting versions of commercial reality that currently exist across the organisation

Monitor macro-economic, regulatory and competitive developments relevant to Bpost's commercial portfolio and proactively surface their implications for strategy

Develop a structured process for capturing and distributing competitive intelligence from Sales, customer interactions and external sources

Data Analytics & Customer Intelligence

Lead the development of Bpost's customer and market analytics capability — including customer segmentation models, pipeline analytics, churn prediction and opportunity sizing — giving the commercial organisation deeper insight into customer behaviour and commercial potential

Define the analytical frameworks and customer intelligence models that underpin commercial metrics — working closely with Revenue Operations who own the reporting infrastructure and performance dashboards

Ensure commercial data is accurate, consistent and interpreted the same way across all BU’s (tribes) and functions — one definition of revenue, one definition of margin, one definition of churn

Partner with IT, Marketing Data and Revenue Operations to ensure the data foundation underpinning commercial analytics is robust, governed and scalable

Sales Enablement & Commercial Capability

Design and deliver the commercial enablement programmes that equip Sales, Account Managers and (Tribe) commercial leads with the knowledge, tools and methodologies to perform at a consistently high level

Own the commercial knowledge management system — ensuring that product knowledge, pricing frameworks, competitive positioning, deal best practices and customer case studies are documented, maintained and accessible to all commercial actors

Lead the onboarding programme for new commercial hires — ensuring that Sales Account Managers, KAMs and commercial leads reach full productivity quickly through a structured, rigorous induction

Develop commercial playbooks for key segm