Business Developer Flanders

Full-time | Field-based | Flanders, Belgium

Ready to introduce a Belgian drinks brand to the Flemish market?

So Wood is looking for a Dutch-speaking Business Developer to build and grow our commercial presence across Flanders.

ABOUT SO WOOD

So Wood is a Belgian brand creating functional drinks inspired by the forests of the Ardennes.

Our ranges combine fermentation, botanical ingredients, flavour and innovation:

• So Wood Origins: premium drinks designed for hospitality
• So Wood Kombucha: organic, unpasteurised kombucha

After establishing a strong presence in Wallonia and Brussels, we are now ready to accelerate our development in Flanders.

YOUR MISSION

You will build and grow So Wood’s customer portfolio in Flanders, from first contact through to repeat orders.

As our key person in the Flemish market, you will open doors, introduce our products, organise tastings and turn promising trials into long-term commercial partnerships.

YOUR RESPONSIBILITIES

• Identify and prospect relevant potential customers across Flanders
• Develop new business within retail, organic stores, delicatessens, hospitality, fitness, wellness and outdoor channels
• Secure meetings and present the So Wood brand and product ranges
• Organise tastings and in-store activations
• Convert prospects into active and recurring customers
• Develop existing accounts through regular field visits and structured follow-up
• Build relationships with distributors, wholesalers and local partners
• Improve So Wood’s visibility at the point of sale through displays, promotional materials and trade marketing initiatives
• Gather market feedback and identify new commercial opportunities
• Manage your pipeline and activities accurately in our CRM
• Report on sales results, priorities and next actions

YOUR TERRITORY

Your main focus will be Flanders, with frequent field visits throughout the region.

You will also work closely with our team based in Louvain-la-Neuve.

YOUR PROFILE

• You are fluent in Dutch
• You have a professional level of French or English
• You understand the cultural and commercial landscape of Flanders
• You have experience in B2B sales, retail, hospitality, FMCG or territory development
• You enjoy being in the field, meeting customers and developing new business
• You are comfortable prospecting and opening new accounts
• You are autonomous, structured and results-oriented
• You combine commercial energy with disciplined follow-up
• You communicate naturally and convincingly, without sounding scripted
• You have a genuine interest in food, innovative drinks, wellbeing and purpose-driven brands
• You hold a valid category B driving licence and are comfortable travelling extensively across Flanders

Experience within beverages, food, organic retail or hospitality is a strong advantage.

HOW SUCCESS WILL BE MEASURED

• Qualified sales opportunities generated
• New customers and active points of sale
• Revenue generated in Flanders
• Gross margin and commercial return on investment
• Conversion from product trials to recurring orders
• Customer retention and reorder rate
• Quality and accuracy of the sales pipeline

WHAT WE OFFER

• A central role in the growth of an ambitious Belgian brand
• A high-potential territory with significant autonomy
• A fixed salary combined with attractive performance-based variable compensation
• A professional laptop and phone
• Distinctive products supported by tastings and a strong brand story
• A fast-moving and entrepreneurial working environment
• Direct access to the founders and decision-makers
• The opportunity to shape So Wood’s commercial strategy in Flanders
• The possibility to make a visible and measurable impact on the company’s growth

LOCATION

Field-based across Flanders, with regular contact with our team in Louvain-la-Neuve.

START DATE

To be agreed.