Product Marketing Manager – B2B Technology
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We are looking for an experienced Product Marketing Manager to drive the market success and growth of a product line within an international technology company specialising in secure digital solutions.
This is a strategic role at the intersection of product, marketing and sales, with a strong focus on go-to-market strategy, product positioning and commercial growth.
Key Responsibilities
- Define and execute go-to-market strategies for the assigned product line.
- Develop clear product positioning and messaging, translating complex technical features into compelling business benefits.
- Analyse market trends, competitors, customer insights and commercial performance.
- Create sales enablement materials, presentations, product content and customer-facing collateral.
- Collaborate with product management, sales, marketing and customer success teams to drive product adoption and growth.
- Support demand generation campaigns, pipeline development and regional marketing initiatives.
- Gather customer feedback and develop testimonials, case studies and customer references.
- Monitor marketing performance and use data to optimise product marketing initiatives.
Required profile.
Requirements
- 5+ years of experience in Product Marketing or a closely related marketing role.
- Experience with complex B2B, enterprise or technology-based products and services.
- Proven experience in go-to-market strategy, product positioning, messaging and sales enablement.
- Ability to translate complex technical concepts into clear business value.
- Strong stakeholder-management, communication and analytical skills.
- Experience collaborating with product, sales and marketing teams in an international environment.
- Comfortable working independently in a fast-paced, collaborative organisation.
- Languages: Fluent in Dutch or French, with full professional proficiency in English.
We are always on the lookout for talented people to enrich our culture and growing family.
Nice to Have
- Experience in cybersecurity, fintech, financial services or regulated technology.
- Knowledge of digital identity, authentication, digital trust or SaaS solutions.
- Familiarity with European regulatory frameworks related to cybersecurity or financial services.
- Understanding of security concepts such as Public Key Infrastructure (PKI) or emerging cryptographic technologies.
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