Brand Activation Manager FemCare BNL

Kenvueは現在、以下求人を募集しております。

Brand Activation Manager FemCare BNL

私たちがしていること

私たちKenvueは、日々のケアが持つ驚くべき力を信じています。100年以上の伝統と科学に根ざし、Neutrogena®, Aveeno®, Tylenol®, Listerine®, Johnson’s® and BAND-AID®など、皆様が既にご存じでご愛用いただいているアイコニックなブランドを提供しています。科学は私たちの情熱であり、ケアは私たちの才能です。

Who We Are

私たちのグローバルチームは、インサイトとイノベーションに情熱を注ぎ、最高の製品をお客様にお届けすることに全力を注ぐ、多様で優秀な22,000人以上の社員で構成されています。専門知識と共感力を備えたKenvuerであることは、毎日何百万人もの人々の生活に影響を与える力を持つことを意味します。私たちは、人を第一に考え、全身全霊をもってケアし、サイエンスで信頼を獲得し、勇気をもって解決します。

Role reports to:

Brand Activation Lead Skin Health BNL

場所:

Europe/Middle East/Africa, Belgium, Antwerp, Antwerp

勤務地:

ハイブリッド

あなたがすること

Brand Activation Manager Fem Care BNL (PG25)

This position reports into the Head of Brand Activation Mass BNL and is based in Antwerp or Utrecht.

Who we are

At Kenvue, part of the Johnson & Johnson Family of Companies, we believe there is extraordinary power in everyday care. Built onover a century of heritage and propelled forward by science, our iconic brands—including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® —are category leaders trusted by millions of consumers who use our products to improve their daily lives. Our employees share a digital-first mindset, an approach to innovation grounded in deep human insights, and a commitment to continually earning a place for our products in consumers’ hearts and homes.

Join us in shaping our future–and yours. Watch us here.

What will you do

The Brand Activation Manager Fem Care is responsible for the Fem Care brands (o.b.®, Carefree®, Vania®)
and to realize the ambitious growth ambitions for the upcoming years across Benelux and in the different channels (Mass Retail – Drugstores – Ecomm).

The role will also involve frequent interactions with the Central Europe cluster to provide input and make sure we both feed into the global strategy and assure locally we get the required tools/support to grow our Fem Care business.

Key Responsibilities

• Own the Business Planning process for Fem Care:
  • Set the strategy for your brands on mid-and long term.
  • Own & Track business performance and LEAD mitigation plans when needed.
  • Manage Marketing budget and full P&L responsibility.
  • undefined
• Portfolio management and manage the day-to-day business:
  • Kenvue is present in different Fem Care segments (tampons, liners, menstrual pads), with different sub brands. You will be responsible for the full portfolio management.
  • Local coordination of new product launches, relaunches and AW changes.
  • undefined
• Lead & execute strong brand & consumer communication:
  • Set-up annual media plan together with Media Marketing manager (social media / OLV campaigns, influencer marketing).
  • Creation & distribution of digital assets fit to communication objective.
  • Collaborate with Media team to track results and get learnings to improve.
  • undefined
• Lead & execute the activation plan for O/O with excellence:
  • Grow the brand via category optimizations and shopper activations with retailers.
  • Customer & Category Trade story development in conjunction with regional and global support.
  • Excellence in execution: creation of picture of success and tracking of PS levers.
  • Collaborate closely with lead stakeholders across the cluster to access best in-class best practices.

What we are looking for

Above all, you will value and demonstrate Owner Mindset, Outside-In Focus and Daring Spirit.

• Agility & Ownership:
  • You love to take ownership, even beyond your scope of responsibility.
  • You constantly look for opportunities and you are to compliantly achieve success.
  • You have a very high propensity for collaboration & cross functional ways of working.
  • undefined
• Outside-in Focus:
  • Demonstrate expertise in customer and retail strategy across key channels including mass retail, drugstores and e-com channel.
  • Excellence in stakeholder management internally and externally.
  • Build strong value-added partnerships with customers and other external stakeholders to generate perspective and insights.
  • undefined
• Daring Spirit:
  • Translates insights into actions that challenge the status quo and that reinforce our competitive advantage.
  • Analyses the outcome of recent projects; comes up with lessons learned reviews to improve future efforts and outcome.
  • Dares to take risks aligned with Credo-based decision-making.
  • undefined

Required Qualifications

3 to 5 years of experience in Marketing or