Senior Brand Manager Côte d’Or BNX – Equity

Job Description

Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Join Mondelēz International and lead the equity and communication strategy for Côte d'Or — the #1 chocolate brand in Belgium and a strong contender in the Netherlands. As part of a passionate Benelux marketing team, you will shape how millions of consumers experience the brand through world‑class integrated campaigns, bold media strategy, and compelling creative storytelling. This is a highly visible role with real ownership of a beloved brand in a fast‑moving FMCG environment.

About Côte d'Or

Founded in Belgium in 1883, Côte d'Or is the #1 chocolate brand in Belgium and #4 in the Netherlands, known for its distinctive, uncompromising taste, high‑quality ingredients, and its iconic elephant logo and communication campaigns. Today, as part of Mondelēz International's BNX portfolio, Côte d'Or combines a strong local identity with the reach, expertise, and innovation capability of a global snacking powerhouse. The brand continues to inspire generations of chocolate lovers across Belgium and the Netherlands.

Key Responsibilities

As Senior Brand Manager Côte d'Or BNX — Equity & Communication, you will own the full equity and communication agenda for the brand. Your key areas of accountability include:

• Lead integrated marketing campaigns across all touchpoints — digital and social, TV, OOH, and in‑store activation.
• Brief, steer, and manage creative agencies (strategic and activation) and media agencies to deliver outstanding work.
• Develop and execute best‑in‑class annual communication plans aligned to brand strategy.
• Track and continuously optimise campaign performance through ROI analysis and brand health KPIs (awareness, consideration, penetration).

• Define, strengthen, and evolve the long‑term brand positioning for Côte d'Or in BNX in close collaboration with the European Marketing Team.
• Develop and safeguard the brand equity framework and visual identity guidelines.
• Ensure consistent brand expression and consumer experience across all touchpoints.

• Own the development and execution of media strategy across paid, owned, and earned channels.
• Optimise media mix and budget allocation for maximum reach, impact, and efficiency.
• Build strong, collaborative relationships with media agency partners and stay ahead of emerging media trends.

• Monitor category dynamics and brand performance using market data and consumer research.
• Identify emerging consumer needs and translate insights into actionable brand and communication initiatives.
• Partner with the insights team to build a deep understanding of the BNX chocolate consumer.

• Own the brand P&L, including forecasting and marketing budget management.
• Drive net revenue growth and margin performance within your area of responsibility.
• Work closely with finance to track investment efficiency and ensure delivery against business targets.

• Lead, coach, and develop a team of 2 direct reports, supporting their professional growth and performance.
• Foster a collaborative, high‑performance team culture built on trust, curiosity, and ambition.

• Partner closely with category management, shopper marketing, sales, consumer insights, finance, supply chain, and legal teams across BNX.
• Collaborate with the European marketing organisation to co‑develop, adapt, and localise regional campaigns for the BNX market.
• Act as a key contributor to the broader Benelux brand and marketing community.

Who You Are

• A strong creative thinker with sharp judgement for building impactful communications.
• A natural cross‑functional team player who thrives in a matrix organisation.
• A people leader who empowers, develops, and inspires others.
• Innately curious, always learning and adapting in a fast‑changing world.
• Highly independent and self‑driven, comfortable owning decisions and outcomes.
• Consumer‑centric with a genuine passion for brand building and storytelling.
• Data‑driven, with solid analytical skills and strong financial acumen.

What You Bring

• Master's degree, preferably in Marketing, Business Administration, or a related field.
• Minimum 7 years of FMCG brand marketing experience. Experience managing local brands preferred.
• Proven track record in communication strategy, campaign development, and agency management.
• Experience in brand positioning, equity development, and creative briefing.
• Strong command of media strategy across paid, owned, and earned channels.
• Experience leading and developing a team.