Senior Brand Manager Côte d’Or BNX – Equity

Marketing# Senior Brand Manager Côte d'Or BNX
- Equity & CommunicationR-179935 | Mechelen, Belgium| 1 other location(s) available##

Job Description
Join our Mission to Lead the Future of Snacking. Make It With Pride.Join Mondelēz International and lead the equity and communication strategy for Côte d'Or
- the #1 chocolate brand in Belgium and a strong contender in the Netherlands. As part of a passionate Benelux marketing team, you will shape how millions of consumers experience the brand through world-class integrated campaigns, bold media strategy, and compelling creative storytelling. This is a highly visible role with real ownership of a beloved brand in a fast-moving FMCG environment.## About Côte d'OrFounded in Belgium in 1883, Côte d'Or is the #1 chocolate brand in Belgium and #4 in the Netherlands, known for its distinctive, uncompromising taste, high-quality ingredients, and its iconic elephant logo and communication campaigns. Today, as part of Mondelēz International's BNX portfolio, Côte d'Or combines a strong local identity with the reach, expertise, and innovation capability of a global snacking powerhouse. The brand continues to inspire generations of chocolate lovers across Belgium and the Netherlands.##

Key Responsibilities
As Senior Brand Manager Côte d'Or BNX
- Equity & Communication, you will own the full equity and communication agenda for the brand. Your key areas of accountability include:### Communication & Campaign Leadership
* Lead integrated marketing campaigns across all touchpoints
- digital and social, TV, OOH, and in-store activation.
* Brief, steer, and manage creative agencies (strategic and activation) and media agencies to deliver outstanding work.
* Develop and execute best-in-class annual communication plans aligned to brand strategy.
* Track and continuously optimise campaign performance through ROI analysis and brand health KPIs (awareness, consideration, penetration).### Brand Positioning & Equity
* Define, strengthen, and evolve the long-term brand positioning for Côte d'Or in BNX in close collaboration with the European Marketing Team.
* Develop and safeguard the brand equity framework and visual identity guidelines.
* Ensure consistent brand expression and consumer experience across all touchpoints.### Media Strategy
* Own the development and execution of media strategy across paid, owned, and earned channels.
* Optimise media mix and budget allocation for maximum reach, impact, and efficiency.
* Build strong, collaborative relationships with media agency partners and stay ahead of emerging media trends.### Consumer & Category Insights
* Monitor category dynamics and brand performance using market data and consumer research.
* Identify emerging consumer needs and translate insights into actionable brand and communication initiatives.
* Partner with the insights team to build a deep understanding of the BNX chocolate consumer.### P&L Ownership & Financial Management
* Own the brand P&L, including forecasting and marketing budget management.
* Drive net revenue growth and margin performance within your area of responsibility.
* Work closely with finance to track investment efficiency and ensure delivery against business targets.### People Leadership
* Lead, coach, and develop a team of 2 direct reports, supporting their professional growth and performance.
* Foster a collaborative, high-performance team culture built on trust, curiosity, and ambition.### Cross-Functional Collaboration
* Partner closely with category management, shopper marketing, sales, consumer insights, finance, supply chain, and legal teams across BNX.
* Collaborate with the European marketing organisation to co-develop, adapt, and localise regional campaigns for the BNX market.
* Act as a key contributor to the broader Benelux brand and marketing community.## Who You Are & What You Bring### Who You Are
* A strong creative thinker with sharp judgement for building impactful communications.
* A natural cross-functional team player who thrives in a matrix organisation.
* A people leader who empowers, develops, and inspires others.
* Innately curious, always learning and adapting in a fast-changing world.
* Highly independent and self-driven, comfortable owning decisions and outcomes.
* Consumer-centric with a genuine passion for brand building and storytelling.
* Data-driven, with solid analytical skills and strong financial acumen.### What You Bring
* Master's degree, preferably in Marketing, Business Administration, or a related field.
* Minimum 7 years of FMCG brand marketing experience. Experience managing local brands preferred.
* Proven track record in communication strategy, campaign development, and agency management.
* Experience in brand positioning, equity development, and creative briefing.
* Strong command of media strategy across paid, owned, and earned channels.
* Experience leading and developing a team.
* Benelux market knowledge is a strong plus.
* Fluent in English and either Dutch or French.##

What We Offer
At Mond