Senior Brand Manager Côte d’Or BNX – Equity

Uit Job alert aan/uit Aan

Wat:

Frequentie: Dagelijks Wekelijks

Senior Brand Manager Côte d’Or BNX – Equity & Communication

• Mechelen

Senior Brand Manager Côte d’Or BNX – Equity & Communication

• Lead integrated marketing campaigns across all touchpoints — digital and social, TV, OOH, and in-store activation.
• Brief, steer, and manage creative agencies (strategic and activation) and media agencies to deliver outstanding work.
• Develop and execute best-in-class annual communication plans aligned to brand strategy.
• Track and continuously optimise campaign performance through ROI analysis and brand health KPIs (awareness, consideration, penetration).

Brand Positioning & Equity

• Define, strengthen, and evolve the long-term brand positioning for Côte d'Or in BNX in close collaboration with the European Marketing Team.
• Develop and safeguard the brand equity framework and visual identity guidelines.
• Ensure consistent brand expression and consumer experience across all touchpoints.
• Own the development and execution of media strategy across paid, owned, and earned channels.
• Optimise media mix and budget allocation for maximum reach, impact, and efficiency.
• Build strong, collaborative relationships with media agency partners and stay ahead of emerging media trends.

Consumer & Category Insights

• Monitor category dynamics and brand performance using market data and consumer research.
• Identify emerging consumer needs and translate insights into actionable brand and communication initiatives.
• Partner with the insights team to build a deep understanding of the BNX chocolate consumer.
• Own the brand P&L, including forecasting and marketing budget management.
• Drive net revenue growth and margin performance within your area of responsibility.
• Work closely with finance to track investment efficiency and ensure delivery against business targets.
• Lead, coach, and develop a team of 2 direct reports, supporting their professional growth and performance.
• Foster a collaborative, high-performance team culture built on trust, curiosity, and ambition.

Cross-Functional Collaboration

• Partner closely with category management, shopper marketing, sales, consumer insights, finance, supply chain, and legal teams across BNX.
• Collaborate with the European marketing organisation to co-develop, adapt, and localise regional campaigns for the BNX market.
• Act as a key contributor to the broader Benelux brand and marketing community.

What You Bring

• Master's degree, preferably in Marketing, Business Administration, or a related field.
• Minimum 7 years of FMCG brand marketing experience. Experience managing local brands preferred.
• Proven track record in communication strategy, campaign development, and agency management.
• Experience in brand positioning, equity development, and creative briefing.
• Strong command of media strategy across paid, owned, and earned channels.
• Experience leading and developing a team.
• Benelux market knowledge is a strong plus.
• Fluent in English and either Dutch or French.

What We Offer

• A dynamic, international work environment with iconic global brands
• Real ownership and accountability from day one
• A collaborative, people-first culture that celebrates curiosity and learning
• Competitive compensation package and comprehensive benefits, including company car
• Opportunities for regional and global career growth within Mondelez
• Flexible working arrangements and a focus on wellbeing