Sales Director, Retail Planning

Our client is a market leader in FMCG food that achieves a turnover of more than 3 billion euros and consists of more than 9,500 employees across 34 production sites in six countries. With this, our partner is a prominent player in the European food market. The company focuses on the top segment of the food industry, with Germany, France, the Netherlands, and Belgium as its main markets. It is also know to be one of Belgium's largest food company, specifically focusing on the Belgian and French markets. So, we are on the lookout for a Sales Manager Trading & Industry.
The Sales Manager is responsible for the sale of by-products to the international trading and industrial markets. The role focuses on achieving revenue and profitability targets by developing and implementing effective sales strategies, managing customer relationships, and identifying market trends.

The Sales Manager is part of the sales team and works closely with internal departments (including marketing, supply chain, and production) as well as external customers. The position operates within a dynamic international market context, involving frequent customer visits and participation in trade fairs.

Implementation of Sales Policy
Ensure the correct implementation and follow-up of the sales policy in order to achieve commercial objectives and maintain market position.

Monitor market developments and competitor activities • Translate the sales plan into target-oriented budgets, forecasts, and cost estimates • Analyze sales figures and monitor turnover and margin • Adjust plans and provide guidance to achieve commercial objectives • Prepare and discuss periodic reports on results, market developments, and category performance .

Accountability: The Sales Manager ensures the effective execution of the sales policy and achievement of commercial objectives by capitalizing on market opportunities, making adjustments where necessary, and reporting transparently.

Key Result Area 2: Achievement of Sales Plans
Manage turnover and profitability targets through effective sales activities with existing and new customers.

Accountability: The Sales Manager achieves sales plans by realizing turnover, profitability, and market share targets, and ensures the accurate completion of all sales processes.

Advise customers on product applications and promotions • Provide product information and support commercial activities • Build sustainable customer relationships and enhance customer satisfaction.

Accountability: The Sales Manager ensures business continuity and revenue growth by developing long-term, trust-based relationships and delivering added value to customers.

Key Result Area 4: Market and Competitor Analysis
Accountability: The Sales Manager provides timely and relevant market insights that support strategic decision-making.

Accountability: The Sales Manager ensures effective and customer-focused complaint handling in accordance with organizational standards.

Participate in trade fairs and sales meetings • Carry out administrative tasks related to the role.

Accountability: The Sales Manager actively contributes to the commercial representation of the company and supports internal collaboration and efficiency.

Academic Background: You have a Master's degree or you bring a comparable level of academic thinking and working.

• Technical Skills: In-depth knowledge of sales processes and market developments, Experience in developing and implementing sales plans, including budgeting , skilled in price negotiations and contract agreements.

•Strongly results-oriented with a strong commercial drive, Excellent relationship builder and networker with an international mindset, Analytical and strategic insight to translate market trends into concrete actions, Integrity and reliability in commitments with customers and internal partners.

• Languages: Dutch, French & English on a high professional level.