Sales Manager

Sales Manager Belgium – TRILUX About Trilux Trilux is an international group specialising in professional lighting solutions, founded over 112 years ago in Germany. Present in more than 50 countries and with several thousand employees, the group designs, develops and manufactures high-performance, sustainable and innovative lighting solutions for commercial, industrial, logistics and retail buildings, as well as outdoor spaces. The challenge As part of the Strategy 2030, Trilux is undergoing a profound commercial transformation. The challenge is no longer just to sell lighting fixtures, but to support its customers with comprehensive, higher value-added solutions, while getting closer to end users. Your mission is at the heart of this transformation. Your objective is to galvanise, structure and develop the sales team, while maintaining a strong presence in the field. You will support the sales representatives in their performance, their commercial approach and their ability to develop new business, existing customers as architects, engineering offices, installers, wholesale and direct customers. At the same time, you will personally take charge of certain strategic key accounts to strengthen Trilux's presence in high-impact projects. Your main responsibilities Managing and supporting the sales team You will supervise a team of field sales representatives with a variety of profiles, based in Belgium and Luxembourg. You will regularly accompany sales representatives in the field, coach them towards a solutions and services-based approach. You will develop a collective dynamic, encourage collaboration and establish a clear, demanding and supportive framework. Sales development and new business You will instil a genuine business acquisition culture within the team by encouraging and structuring the prospecting of new customers and new business. You will also contribute to the development of local sales strategies, in line with the strategic framework defined by the group. You will personally take charge of a limited number of strategic customers, mainly those with high potential or high complexity. You will support the team on sensitive issues, important negotiations or cross-functional projects involving several contacts. Internal coordination and cross-functional collaboration You will work closely with internal teams (internal sales, research, project management, customer care) to ensure a smooth and high-quality customer experience. Reporting and performance management You will be responsible for the overall performance of the sales team in Belgium by monitoring key indicators, contributing to the setting of objectives and ensuring regular reporting to Benelux management. The ideal candidate You have proven experience in managing a field sales team, ideally in a technical or electrotechnical environment (lighting, HVAC, systems, B2B technical solutions). You are recognised for your ability to lead by example, create engagement and support change. You are comfortable in a hands-on role, with a strong presence in the field, while maintaining a tactical and structured vision. You are fluent in Dutch and comfortable in French and English in a professional context. You are independent, reliable, solution-oriented and driven by a genuine passion for sales, performance and team development. What you will find at Trilux You will be joining a solid, recognised company committed to an ambitious long-term transformation. You will be working in an environment where autonomy, trust and responsibility are real, with direct access to Benelux management. Trilux invests heavily in its employees, particularly through training, managerial support and skills development. The role offers great organisational flexibility, a strong grounding in the field and a balance between autonomy and internal support. The package includes a company car, comprehensive work tools, insurance and an attractive performance-related bonus system. Interested ? Contact Davy Diamant : davy@archetype-eu.com, +32470131375.