Marketing Director

Mantell Associates is partnered a with global leader in molecular and immunodiagnostics, who is seeking a Marketing Director to lead and elevate the company’s commercial marketing strategy across Belgium and contribute to wider European growth initiatives. Reporting to senior commercial leadership, you will be responsible for shaping integrated marketing plans, driving brand positioning, and partnering with cross-functional teams to support market penetration of molecular and immunodiagnostic solutions. Marketing Director - Responsibilities: Define and lead the development of strategic marketing plans aligned with business objectives and market opportunities across molecular and immunodiagnostic segments Build and manage high-impact marketing campaigns that drive awareness, demand generation, and product adoption among key customer groups (e.g., clinical laboratories, hospitals, and specialist clinics) Develop compelling product positioning, messaging, and value propositions tailored to target audiences, competitive landscapes, and healthcare trends Collaborate with Sales, Medical Affairs, Product Management, Regulatory, and Commercial teams to ensure aligned market execution and customer engagement Monitor market dynamics, customer needs, and competitor activity to inform marketing strategy and tactical execution Oversee digital marketing, content development, events, and communications to maximise reach and effectiveness Track and analyse marketing performance metrics, ROI, and commercial impact to inform continuous improvement and decision-making Represent the organisation at industry conferences, scientific meetings, and customer forums Lead, mentor, and develop marketing team members to foster a culture of creativity, excellence, and executional discipline Marketing Director - Requirements: Bachelor’s degree or higher in Marketing, Life Sciences, Business Administration, or related field; advanced degree preferred Proven experience (typically 8-12+ years) in marketing leadership roles within diagnostics, medical devices, or life sciences industries Deep understanding of molecular diagnostics and immunodiagnostics markets, customer needs, and clinical workflows Strong strategic thinking with track record of developing and executing integrated marketing plans that deliver measurable business results Excellent stakeholder management and communication skills, with the ability to influence cross-functional teams and senior leadership Experience with digital marketing, demand generation, product launches, and analytics tools Capacity to thrive in a dynamic, matrixed environment with a collaborative and entrepreneurial mindset Proficiency in English; knowledge of additional languages (e.g., French, Dutch) is a strong advantage Mantell Associates is a specialist Pharmaceutical and Life Science headhunting firm. For more information on this opportunity, contact us at +44 (0)20 3854 7700.