International Strategy Director
Il y a 3 mois
**Who We Are**:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
VML Belgium are seeking a T-shaped person with a strong background in brand strategy, and knowledge in employer branding, communications, content, data and insights, marketing technology, and media planning.Preferably a digital native with a CX-mindset, design thinking, and a passion for cross-cultural and international marketing. And most of all, the drive to bring out the best in the people in their team.
**What you'll be doing**:
**_ Client relations and collaboration:_**
- Be the Strategy Lead for at least one major international client across several groups of stakeholders, on both B2C and B2B projects, primarily across Europe (from Ireland to Türkiye) but also including markets such as North America, Japan, Australia, Brazil, UAE and Saudi Arabia.
- That client is one of the biggest companies in the world and our scope of work is to help them meet their high recruitment goals across blue and white-collar employees, as well as to help them become a better employer.
- Understand client questions, identify the question behind the questions, turn them into a methodological approach and scope, and identify and onboard different experts to work on the project - throughout, among others, the VML and WPP network.
- Stay up to date with our audience's preferences and proactively suggest new strategies and campaigns.
- Inspire clients and colleagues with the latest trends (cultural, technological, case studies, market evolutions, etc.).
**_Team and people management:_**
- Lead a team of strategists and lead team meetings. Be the point of contact for all issues regarding your team and the strategy projects you are responsible for. We are thriving on working together to stimulate inspiration and creation, hence why we have **4 days at the office working policy. The team is based in our Antwerp office.**:
- Make sure your team has the right capabilities: evaluate, inspire, and grow capabilities.
- Collaborate with client leads and your team to find out what capabilities are necessary and need to be developed.
- Work together with other BeNeLux strategy teams to get your team inspired, to develop capabilities and decide on training plans. Tap into the knowledge and inspiration of the broader Strategy team across the region and the VML and WPP network.
- Work together with client leads and your team to put the right person, with the right capabilities, on the right job. Reach out to the broader local strategy team if additional expertise is needed.
- Decide on staffing needs in agreement with the business leads and the BeNeLux strategy leadership.
- Report into the Executive Strategy Director who oversees the strategy work across all international clients.
**_Strategy:_**
- Define the business challenge, human challenge, and jobs to be done, and keep the bigger picture in mind at every step of engagement with clients.
- Come up with research-driven compelling human and cultural insights.
- Develop brand, go-to-market, communication, experience (customer journey), campaign, content, and other strategies across online and offline touch-points, including precise recommendations based on market opportunities which can be translated into localised action plans.
- Present and discuss key insights and innovative strategies in meetings with existing and potential clients.
**_Research:_**
- Set up a market research approach, interpret market research while also hunting for additional (digital) data sources to generate extra relevant insights.
- Perform and/or interpret in-depth interviews and ethnographic research.
- Perform and/or interpret competitive research.
- Research products, services and current strategies to identify new opportunities.
- Keep an eye on cultural and social trends and tensions relevant to the business.
**_Creation, production, and implementation:_**
- Work closely with Client Services, Production, Media, and Creative teams to brainstorm ideas and ensure each creative approach is on strategy.
- Guide the client and be the guardian of the strategy during the implementation of new go-to-market, brand, communication, content, or experience strategies.
- Ensure global/international campaigns c
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