Marketing Manager Benelux
il y a 1 semaine
Our client is the world leader in the design, manufacture, and sale of finished watches, jewellery, watch movements and components, The Swatch Group. The Group master all the supply chain required by its nineteen watch brands. This gives to the company a unique positioning in reaching toward constant technical advancement, innovation as well as the guarantee of a manufacture of the highest quality in the world.
For 2 of their iconic Brands, they are looking for a **Marketing Manager** Be**Ne**Lux.**
**Your Mission**:
Develop and roll out marketing
- and PR strategy and tactics for brands Swatch and Flik Flak, aimed at the BeNeLux market. You follow guidelines and procedures offered by headquarters based on the Company vision and the targets and objectives of the Business Plan. This with respect for the available resources, in order to create and reach the targeted sales and profit performance, to increase the market share and to improve the brand awareness.
**Job description**:Together with your colleagues in the marketing team, you take care of all marketing and PR activities for both Swatch and Flik Flak. You report to the BeNeLux Brand Director and are his right hand in the department. Your tasks and non-exhaustive scope:
- Launch a 360° marketing plan for monthly drops as well as special collections. This includes traditional and digital media, influencer campaigns, social media, POS materials, visual merchandising, retail activations, PR, brand events,
- Media planning and direct buying (print, OOH, digital)
- Coordinate PR activities for (fashion/lifestyle) print, online and influencers
- Responsible for marketing budget + financial reporting
- Manage marketing team (marketing and sales coordinator)
- Key point of contact with several HQ departments (marketing, retail development and PR)
- Project manager for shop-in-shop projects (i.e. airport, business concessions and franchises)
- Project lead + initiator on local projects i.e. festivals, pop-ups, shoots
- Responsible for sales reporting, both internally and to HQ
Together with the team you also support wholesale and flagship stores and shop-in-shops with local initiatives and activations as well as develop POS materials, organize transport, repairs, storage for SIS materials, communicate to different stakeholders about new campaigns, events, etc. and make collection forecasts, kick-off presentations, reports and deal with invoices.
**What’s in it for you?**:
You’ll be working in one of the leading manufacturers in the watch industry worldwide giving you access to a multicultural environment and shaping the local deployment of 2 iconic global brands. Although the guidelines and brand books are well defined, you’re in to localize and perform out-of-the-box campaigns to insure standing out surfing on the latest trends and influences.
You’ll be centralizing the marketing strategies on Benelux level and contribute to the commercial developments of the brands.
You’ll join a fun and caring team of 5 people on the BNL level, hard worker and passionate about the sector and the brand values.
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