Strategic Content Coordination Specialist
il y a 6 jours
Hiring Path:
- Open to the public
Who May Apply/Clarification From the Agency:
For USEFM - FP is 05. Actual FP salary determined by Washington D.C.
All Interested Applicants / All Sources
Post policy update: Inbound USEFM applicants DO NOT have to wait until they are within 90 days of arriving at post to apply.
Security Clearance Required:
Public Trust - Background Investigation
Appointment Type
Permanent
Appointment Type Details:
Marketing Statement:
We encourage you to read and understand the Eight (8) Qualities of Overseas Employees before you apply.
Summary:
The work schedule for this position is Full Time (38 hours per week)
Supervisory Position:
Yes
Relocation Expenses Reimbursed:
No
**Duties**:
The Strategic Content Coordination Specialist (SCCS) works under the supervision of the Deputy Public Affairs Officer (DPAO) or PAO designee and supervises the Community Management Coordinator and the Digital Production Coordinator. Oversees online public engagement through the Mission’s digital properties (social media, mobile). Oversees the selection and production of strategic content for distribution in multiple digital and traditional formats to Belgian audience groups. Develops the policies, procedures, and guidelines necessary for Mission use of evolving digital technologies. Coordinates Public Diplomacy (PD) strategic planning, audience research, and program evaluation and measurement. Develops on-the-job training for Mission staff participating in online engagement. Develops policies, procedures, and guidelines for external Mission communication in crisis situations.
**Qualifications and Evaluations**:
- Requirements:
EXPERIENCE: This position requires at least four years of progressively responsible experience in a multilingual, multicultural or multinational commercial or communications enterprise with public engagement, market research and analysis, and project management as significant components of the job. Experience must include designing and executing information/marketing/advocacy campaigns using multi-faceted (multilingual, multimedia) digital and traditional formats.
JOB KNOWLEDGE:
Detailed knowledge of U.S. foreign policy objectives and American interests in Belgium. Good understanding of U.S. historical, political, economic, and cultural forces that shape U.S. foreign policy is required. Detailed knowledge of traditional and digital communication preferences of PD target audiences in Belgium is required. Comprehensive knowledge of target audience groups including regional, demographic, ethnic, socio-economic, cultural and linguistic factors and the influence of religious, cultural and educational institutions in shaping attitudes is required. Detailed knowledge of commercial marketing techniques, market (audience) analysis and analytics, and customer service is required. Knowledge of trends in regional and international communications patterns and how they affect the Belgian communications landscape is required. Knowledge and understanding of how to identify engagement opportunities and how to leverage them within the societal norms of that community. Must have knowledge of commercial and regulatory aspects of digital marketing and advertising products and services. Must have general knowledge of project management, including defining project objectives, outcomes, and assessment methods.
Detailed knowledge of all sources of USG strategic content: DOS guidance, functional and regional bureau digital communications materials, Mission public engagement multimedia content (e.g., ambassadorial and other speeches; public events); reliable third party content related to foreign policy goals, as well as legal regulations and procedural guidelines affecting how and when information can be used and the terms for its use is required. Comprehensive knowledge of the PD mission, its role in the Belgian mission, and of PD engagement tools and programs used to convey policy in the public sphere, and knowledge of the related regulations, policies, procedures, and resource streams associated with each are all required.
- Education Requirements:
University degree.
- Evaluations:
LANGUAGE: Fluency in English, French and Dutch. This may be tested.
SKILLS AND ABILITIES: Analytic skills, communication/interpersonal skills, management skills. Technical skills: Detailed knowledge of and ability to use social media, digital, and mobile platforms, graphic design and photo editing software, photo and video sharing sites, podcast creation, and basic photo and video skills are all required. Must have good numerical skills to be able to use and develop statistical analyses of audience segments and report impact of PD operations. Must have knowledge of how digital platforms are managed, to include software licenses, role based permissioning of accounts, management of accounts, and various levels of functionality built in to manage these platforms. Good keyboarding, data entry skills, and excelle
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