Senior Strategic Planner
il y a 6 jours
Senior Strategic Planner / Communication Strategist
- “If you don’t know where you’re going, any road will take you there.” _Well, our Senior Strategic Planner makes sure ‘any road’ won’t do. (S)He/They design(s) clear and substantiated strategies for corporate communication at international level -that is in the EU and beyond
- and follow(s) its implementation when needed.
What does a strategist at ICF Next do?
In short? A whole lot. From decoding the client’s briefing, to advising them on future actions based on the campaign’s post-research, and everything in between. That’s, indeed, pretty much everything. Luckily, you won’t be working alone. You’ll have the whole Strategic Team by your side, together with our creatives, content specialists and outreach experts. And we never create a plan based on assumptions. We love gut-feeling _-what kind of planners would we be if we deny the power of emotions and experiences
- _but we always build our cases on data and research.
What does the planning team at ICF Next do?
Strategic planning goes hand in hand with the Creative Team. In fact, we consider strategists as springboards for coming up with creative ideas - those ones that spark our great campaigns. That means that you will need to inspire other people and teams with your insights and meaningful messages which can create a better world. Not an easy task, but a seasoned strategist loves to have at least one real challenge a day, right? We’ll lavishly provide them to you, every day. Prepare to drill down through the complexity of stats, research, cultures and performance goals to reach that elusive target person with a personalised message - crafted from your golden insight and moulded to change minds and trigger action. Is this enough of a challenge for you?
What are we looking for?
To be honest: a black swan. Kind of nerdy and a data-lover, with a passion for ideas and great campaigns.
- We’re looking for a team player who can also work happily alone. And most importantly: someone with an open mind who is inclusive and as unbiased as a human being can possibly be. For the simple reason that you’ll have to create communication strategies and messages for different stakeholders across diverse cultures.
What will be your main responsibilities?
Let’s not sugar-coat it: a spectre of responsibilities will come your way as the Strategic Team is at the core of campaign design and the architecture of integrated campaigns. You’ll handle or supervise the different steps in the strategic process: from analysing the briefing to primary and secondary research, exchanging ideas with our policy expert, elaborating SWOTs, planning campaign strategies, putting together create briefings, briefing creatives and doing follow-up, designing message matrixes, briefing other teams on the strategy, attending our ‘scrum meetings’, setting-up pre-, intermediate and post-research, developing reports and strategic proposals, finetuning campaigns based on results, exchanging with media buying and digital colleagues, helping to set up KPIs and how to measureYep, you’ve got it, you’ll need to do the whole lot.
How will we help you?
We expect Senior Strategic Planners to be able to independently handle a strategic project _-duh-_ but we have our internal strategic processes, guiding tools with cool names like ‘SPARC’, ‘Primal Purpose’ or ‘Trust Loop’, internal trainings and motivation schemes to help you. Our managers are as human-centric as we want our campaigns to be _- that means ‘utterly’-_ and, aside from the global ICF Next network, we can tap into the power of the ICF consultants’ network _-sounds the same, but that is without the ‘Next’-_ and of our worldwide partner-network with agencies in more than 50 countries. Not forgetting our preferred partners in research, technology and AV, to mention just some areas.
Who will you be working for?
Our main clients are the European Commission and the European Parliament. OK, wait. We know what you’re thinking. We had agreed to drop the bias, remember? While a lot of agencies are focused on clients that sell “stuff,” we have built our reputation on selling invisible notions like trust, confidence, and a sense of belonging. And to often cynical citizens and stakeholders. Remember that ‘challenge a day’ promise? You’re beginning to understand now. Are you able to raise awareness, change attitudes and modify behaviours? We’re talking here about citizen communication, building the European project and understanding different cultures, so EU-haters best abstain _-duh again._
What kind of person are we looking for?
We’re very open minded, yet some skills are important for you to enjoy working with us.
- A creative mind_
Some may find this weird, but we expect a strategic planner to be creative. We expect you to come up with insights that can spark ideas and we really consider strategy itself as the start o
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