Go-to-market Marketing Manager
il y a 1 semaine
Cigna Healthcare, IOH, has an excellent opportunity for a Go-To-Market Marketing Manager. The role is to design and deliver targeted acquisition marketing activities supporting the IOH growth strategy for both large and SME accounts.
The purpose of the role is to provide strategic support to the commercial team; to map out the sales journey and help drive prospect engagement and ultimately sales/renewals through various Marketing tactics, to develop differentiating product positioning and messaging that in the market and enable Sales, Product and Commercial Change teams to ensure they are aligned and work efficiently to generate and close opportunities.
The newly formed Go-To-Market Marketing Manager role will play a critical role in helping us achieve our commercial targets. The scope of the role covers our IOH segment including engaging with clients and brokers for the business, and will have significant engagement with senior local market, IOH and IH leaders. Ultimately s/he will be responsible for partnering with key internal stakeholders at all levels of the company (IOH, IH, local) and agency partners to lead the design, implementation, management and optimization of best-in-class, ‘digital-first’ activation activities and campaigns to support the IOH growth strategy.
This position is also responsible for overseeing the development and management of the frameworks, tools, and processes that will guide these activities.
Specifically, s/he will also be responsible for:
- Develop excellent working relationships with the Sales and Commercial Effectiveness team to deeply understand businesses pain points and provide strategic support to throughout the sales journey.
- Support and collaborate with the sales and commercial effectiveness team in driving sales in both Large Corporate and SME segments.
- Drive long term prospect engagement and ultimately sales through ABM tactics.
- Large opportunity bid support, facilitating the development of personalized value propositions.
- Support the SME Broker channel development.
- Establish and execute on the long-term ABM strategy, in close collaboration with with the IOH commercial team, external agency partner and IH ABM lead
- Drive effective and exceptional commercial performance by optimising the sales process architecture & grow our distribution channels with a key focus on SME broker sales
- Develop compelling top of funnel lead-gen and prospect campaigns to with the objective to grow the opportunity pipeline
- Continuously review and adapt the IOH value proposition in line with latest market trends, service innovations and customer needs
- Develop product positioning and messaging to build up a differentiating sales story in the market. Communicate the value proposition of the products to the sales channels and create consistent statements, messaging and the associated proof points.
- Partnering closely with the IH Insights team on research initiatives such as Market sizing, prospect segmentation and broker NPS surveys.
- Plan and participate in the launch and ongoing communication services and products company and develop messaging collateral, documentation
- Supporting the development and execution of in person/virtual events with our prospects and brokers to drive engagement and retention.
- Working closely with the commercial reporting team to consistently measure and assess the effectiveness of our acquisition marketing programs, and make appropriate changes to improve effectiveness and deliver outstanding results
- Leading ad hoc projects and initiatives that help to drive change or improvements for the business and the commercial team
- Defining an agreed strategy and approach and measure all Go-To-Market activities.
- Proactively identify and resolve project challenges and risks, and facilitate mitigation strategies
- Using leadership and project management skills, keeping management informed of project status, problems, plans, and meetings, etc.
- Collaborate with different functional teams and internal stakeholders to effectively execute Go-To-Market activities
- Committing to continuous learning and improvement of leadership skills
- Demonstrating behaviors consistent with Cigna values.
**Experience**:
- Growth Marketing experience.
- 3-5 years experience.
- English proficiency.
- Growth mindset.
**About Cigna Healthcare**
Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.
- Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion,
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