Brand Manager

Description

Kenvue, is currently recruiting for:
Brand Activation Manager Smoking Cessation

This position reports into the Brand Activation Leader Selfcare Belgium and is based in **Antwerp**

Who we are At Kenvue, part of the Johnson & Johnson Family of Companies, we believe there is extraordinary power in everyday care. Built on over a century of heritage and propelled forward by science, our iconic brands—including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® —are category leaders trusted by millions of consumers who use our products to improve their daily lives. Our employees share a digital-first mindset, an approach to innovation grounded in deep human insights, and a commitment to continually earning a place for our products in consumers’ hearts and homes. Join us in shaping our future-and yours. Watch us here. In BENELUX, Kenvue, part of the Johnson & Johnson Family of Companies, brings brands to market in both Pharmacy and Mass channel (eg. Nicorette, Bronchosedal, Sinutab, Imodium, Daktarin, Aveeno, Neutrogena, Listerine,)

**Key responsibilities**:
**1.** **Shape** strategic Marketing plan of Nicorette in collaboration with Brand Activation Leader BE & CE Nicorette Squad and develop a deep understanding of the Patient pathway and key touchpoints to influence**

**2.** **Deliver** business targets and develop mitigation plans**

**3.** **Drive Mental availability by** Leading** & **executing** impactful patient brand communication** **+ closely collaborate with Customer Activation Manager to drive Physical availability**

**4.** **Drive HCP Engagement by** managing E2E collaboration both with internal (prof. Marketing, CAM,...) & external stakeholders** (Tabacstop, Prof. Organisations,...)**

**What will you do**

The Brand Activation Manager responsibilities:
**1.** **Shape strategic Marketing plan of Nicorette in collaboration with Brand Activation Leader BE & CE Nicorette Squad and develop a deep understanding of the Patient pathway and key touchpoints to influence**
- Generate patient insights and understand the patient journey to **develop best-in-class patient centric plans** through all key touchpoints (incl HCP)
- Develop and implement Nicorette Brand Plan based on regional playbooks
- Ensure successful NPI launches
- Develop business cases for new products based on market potential analysis

**2.** **Deliver** business targets and develop mitigation plans**
- **Closely monitor NRT business performance & competitive activities to develop corrective actions where needed**
- Support NRT S&OP (forecast) process
- **Closely monitor marketing investment (BME)** in line with strategic brand objectives
- Implement performance analysis of brand & category activation strategies such as assortment, distribution and promotional effectiveness & profitability

**3.** **Drive Mental availability by Leading & executing impactful patient brand communication** **+ closely collaborate with Customer Activation Manager to drive Physical availability**
- **Create best-in-class physical and digital assets** to maximize mental & physical availability
- **Drive consistency between local and regional marketing plans** (content, reach, impact)
- **Set-up annual media plan** together with Media manager (OLV, social media, Print, Radio campaigns,).
- Closely collaborate with media team to measure results and constantly improve performance

**4.** **Drive HCP Engagement by managing E2E collaboration both with internal (prof. Marketing, CAM,...) & external stakeholders (Tabacstop, Prof. Organisations,...)**
- Support professional marketing to** set up partnership with key external stakeholders** eg Tabacstop
- Perform duo visits at Pharmacists and GPs to best capture insights and develop brand (mitigation) strategies

Qualifications

**What we are looking for**

Above all, you will value and demonstrate Owner Mindset, Outside-In Focus and Daring Spirit.
- **Agility & Ownership**:

- You love to take ownership, even beyond your scope of responsibility.
- You constantly look for opportunities and you are to compliantly achieve success.
- You have a very high propensity for collaboration & cross functional ways of working.
- **Outside-in Focus**:

- Demonstrate expertise in customer and retail strategy across key channels including mass retail, drugstores, pharma and e-com channel.
- Excellence in stakeholder management internally and externally.
- Build strong value-added partnerships with customers and other external stakeholders to generate perspective and insights.
- **Daring Spirit**:

- Translates insights into actions that challenge the status quo and that reinforce our competitive advantage.
- Analyses the outcome of recent projects; comes up with lessons learned reviews to improve future efforts and outcome.
- Dares to take risks aligned with Credo-based decision-making.

**Required Qualifications**

Experience
- 5-10 years of experience in Marketing or Customer & Shopper M