
Category & Brand Manager Food, Mouscron
il y a 4 semaines
Wat ga je doen?
**Branding et marketing**: vous serez responsable de la gestion de l'identité de la marque ainsi que du développement et de la mise en œuvre de campagnes de marketing visant à promouvoir la fidélité et la notoriété de la marque et à définir le public cible de la marque, en mettant l'accent sur le marché belge. Cela comprend des tâches telles que l'élaboration de stratégies de marque, la gestion de campagnes de marque, la création de messages de marque ainsi que la conception et l'organisation d'événements visant à accroître la notoriété de la marque et à renforcer la fidélité des consommateurs.
**Stratégie de communication**: vous serez responsable de la mise en œuvre de la stratégie de contenu et de communication pour la Belgique (ATL, BTL, marketing en ligne/numérique) conformément aux objectifs par détaillant et par marque. A partir de là, vous développez des outils de communication internes et externes en étroite collaboration avec l'équipe de vente et de marketing.
**Category management**: Vous êtes responsable de l'analyse de l'ensemble de la catégorie pour le marché BENEFRALUX, sur la base des chiffres du marché (Nielsen, GfK,...). En outre, vous identifiez les lacunes nécessaires à la croissance, au niveau des détaillants, des produits et des pays. Vous êtes également chargé(e) de proposer la bonne gamme de produits au bon détaillant/pays.
**Product launch**: Vous serez responsable de l'identité de la marque lors du lancement de nouveaux produits et de la coordination de toutes les parties concernées, en interne et en externe. Vous êtes responsable de la communication et de l'artwork on et off-pack (Displays, POSM, Sales Drive,...).
Wat hebben wij te bieden?
Un environnement dynamique et motivé partageant une vision commune.
Possibilité d'évolution Long Terme + Formations.
Un salaire en accord avec votre expérience.
Un package salarial attractif & complet.
Wat zoeken wij?
Vous pouvez vous appuyer sur une expérience pertinente d'au moins 3 ans.
Vous êtes capable de concevoir des campagnes de marketing innovantes qui attirent l'attention et différencient la marque.
Bonne connaissance du néerlandais, de l'anglais et/ou du français.
Bedrijfsprofiel
SAM Recruitment est activement à la recherche d'un Category & Brand Manager pour une entreprise renommée dans le domaine de la confiserie de qualité et réputée pour son engagement envers l'innovation et la qualité. En tant que Category & Brand Manager, vous aurez l'opportunité de contribuer au développement de marques emblématiques et de piloter des initiatives stratégiques pour stimuler la croissance des ventes dans un environnement dynamique et collaboratif. N'hésitez pas à postuler
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