Digital Conversion
il y a 3 semaines
At Lyreco we all share a common goal to strive for **passion, excellence, respect and agility **. We are proud to be the European leader and the third largest distributor of workplace products and services in the world
We are committed to the development of our employees and we aim to achieve that by creating a culture that inspires and empowers.
Are you seeking a new challenge? This offer might be for you
The digital conversion & retention expert will be accountable for the development, management and continual improvement of the pro-active retention communications to building strong and loyal customer relationship, hence increasing CLV (Customer Lifetime Value). He/she will put in place a creative, dynamic and results driven customer ‘test & learn’ marketing activity program to enable the agreed targets for customer optimization and retention targets.
**Responsibilities**:
- Develop and implement retention and optimization plans, and group marketing campaigns for attracting customers to Lyreco's webshops.
- Nurture customer relationships by setting up A/B and multivariate testing programs, cross-selling, up-selling, and asking for referrals and reviews.
- Responsible for optimizing customer lifetime value (CLV) & drive insight into these behaviors
- Identify customers who are at risk of defecting and implement actions to prevent them from churning.
- Continually deliver on the Lyreco ecommerce webshop value propositions and brand promise.
- Manage group budget for ecommerce retention marketing spend ensuring continuous improvement of return on investment.
- Work closely with the digital sales analysts to measure, report on, and help stakeholders understand true media effectiveness.
- Work with relevant teams to identify appropriate customer segmentation and ensure the correct digital strategies are in place to address different consumer profiles.
- Champion digital marketing effectiveness and contribute to omnichannel activities.
**Qualifications**:
- Master or equivalent by experience
- Fluent English (verbal and written communication)
**Experience and skills**:
- 5+ years of experience in digital acquisition marketing in a competitive digital sector with a proven track record in achieving results (within budget, scope & timing).
- Experience with website optimization tools
- Good understanding of performance marketing, conversion and online customer retention & conversion
- Experience with A/B and multivariate experiments
- Practical knowledge of developments and limitations within HTML, CSS and JavaScript
- Thorough experience with website analysis tools (e.g. Google Analytics)
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in digital marketing
- Familiar with the applicable legislation (GDPR, ability to do competitions, regulations around online sales, cookies,)Personal:
**Personal**:
- Excellent communication & presentation skills
- Commercial and customer-oriented approach
- Excellent ability to think creatively and strategically and identify and solve problems
- Result driven, strong analytical skills that lead to an increase in sales figures
- Demonstrates leadership to achieve the objectives
- Pragmatic and result-oriented
- Excellent insight: understands the business issues, challenges and priorities and understands how we can come to the fastest, most budget-friendly solutions. In short, reconciling speed, quality and quantity
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