Digital Customer Journey Expert

Il y a 6 mois

Brussels, Belgique ING Temps plein

**Digital Customer Journey Expert **- Digital Sales BE - Brussels** - **CJE - Channel Management III**:
***:
**Technical data function****:
ING Belgium, Cours-Saint-Michel, Sint Michielswarande
Possibility of 50% work from home on the basis of a team agreement

CJE - Channel Management III

Job Level 16

Hiring manager: Olivier Smet

Recruiter: Liron Wijnberg

**Your role & work environment****:
As a **Digital Customer Journey Expert**, You will work in the Acquisition & foundation cluster, which is part of the Area Digital Sales BE, Tribe Digital & Customer Interactions. Your success indicator will be the **overall digital & mobile sales contribution** with a first focus on **product conversion, experimentation & SEO**.

**Your key responsibilities**:
As a **Digital Customer Journey Expert**, your **challenge is to increase digital & mobile sales** by experimenting, analysing, and changing our web & app pages to **optimize for search engines** (mainly Google) and **conversion **for our top digital products. As a Digital Customer Journey Expert in our team, you will perform pages optimization on our owned channels to create a positive customer experience while growing our sales. By conducting research, contribute to the experiment backlog and leveraging on analytic tools, such as Adobe Analytics, you will increase conversion of qualitative traffic of our website that will ultimately lead to digital & mobile sales.

**You look for actions to improve our digital content strategy with an eye for conversion & SEO ranking**
- You contirbute to the experimentation efforts and support the squads in that sense
- You optimize web pages for SEO, conversion & top nutch customer experience
- You follow up deliveries and make impact on short & long term by spotting new capabilities that could help our sales grow

**You identify best practices that can be used in other teams**
- You make sure best practices on SEO and conversion are shared between the squads of the area
- You increase the adoption of the conversion capabilities & toolings
- You maintain stakeholders relationship for the changes you apply

**You monitor digital & mobile sales for our products and take data-driven actions**
- You monitor the performance sales capabilities & share group best practices
- You are responsible of the SEO ranking of your products
- You set up experimentations, follow-up and share successful and failed cases.

**We look for****:
A colleague with a** talent for taking it on and making it** **happen, **enthusiasm for** helping others to be successful **and a knack for always **being a step ahead**. In other words, you strive to bring fresh ideas to life and embrace challenges in a fast changing and complex environment. You are a naturally collaborative person who listens and invests in others to achieve common goals. You love to challenge the status quo and are eager to propose creative solutions to problems.

As a **Digital Customer Journey Expert,** you will also need:

- At least 5 years’ experience in digital strategy, e-commerce, digital marketing, content management and/or innovation and a strong belief that digital is the way forward
- You master Adobe Analytics and Adobe experience platform
- Cognos, Jarvis, Semrush, keywords research & implementation, writing skills
- You love collaborating with different people and working within an international context
- Change, innovation & experimenting is part of your DNA: you are interested in how the world evolves, and translate this into the continuous improvement of our customer propositions & way of working
- You hold a Master’s degree or are qualified with relevant experience
- You are fluent in Dutch or French AND English

**We offer you****:
**A clear purpose, a unique offer and a range of flexible compensation and other benefits**:

- Personal growth & challenging work with endless opportunities to realize your ambitions
- An informal, dynamic environment with innovative colleagues supporting your endeavors’
- A progressive and agile way of working, where new ideas are valued ahead of convention

**A hybrid way of working**
- We give the autonomy to our employees to let them organize their work in a flexible way that suits best for them while ensuring business continuity, customer service and employee wellbeing.

**We redefine banking. What about you?**

We’re on a journey that’s centered around our customers, powered by technology and driven by smart, determined people. Our customers feel our people are empowering them to stay a step ahead in life and in business. We’re proud of that

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