![STIB MIVB](https://media.trabajo.org/img/noimg.jpg)
Digital Product Marketing Officer
Il y a 2 mois
**Jobomschrijving**:
Je staat in voor het trackingplan, de uitvoering en de analyse ervan.
Meer in details:
- Zorgen voor de implementatie van Piwik Pro op de website en mobiele applicatie, met behulp van een extern bureau
- Doorlopend gedragsgegevens van klanten verzamelen en analyseren, met inachtneming van de GDPR-regels
- Je stelt een actieplan op en zorgt voor de uitvoering ervan in specifieke Conversion Rate Optimisation (CRO) acties
- In samenwerking met de Product Owners een maandelijks rapport opstellen over digitale activiteiten en resultaten op basis van Excel/Data Studio/PowerBI
- Deelnemen aan de voorbereiding van antwoorden op parlementaire vragen, verzoeken om informatie van het kabinet en/of het gewestelijk bestuur of andere bevoegde bronnen met betrekking tot bovengenoemde gebieden.
- Initiëren, ontwikkelen, lanceren en opvolgen van digitale marketingacties ter ondersteuning van de bedrijfsstrategie van de MIVB, verbeteren van de digitale betrokkenheid.
- Werken aan de verbetering van de relatie van de MIVB met haar klanten, op basis van gegevens en gedragsanalyse.
**Gevraagd profiel**:
- Je beschikt over een masterdiploma en hebt minstens 2 jaar ervaring in het vakgebied.
- Beheersing van marketing performance tools (SalesForce, Optimize, Google Analytics, Unbounce, PiwikPro,...).
- Beheersing van Agile methodologie, beheersing van SCRUM methodologie is een pluspunt
- Kennis van digitale marketing
- Beheersing van digitaal schrijven / beheersing van communicatie
- en reclameschrijven
- Vermogen om een mediamix te analyseren (online / offline media)
- Kennis van sociale media
- Vermogen om projecten te beheren
- Je hebt een goede kennis van de 2e landstaal.
- Je persoonlijke kwaliteiten: vermogen om te analyseren en samen te vatten, nauwgezetheid, samenwerking, creativiteit, verantwoordelijkheidszin, flexibiliteit.
**Ons aanbod**:
- Een gevarieerde en boeiende job in een dynamische en aangename sfeer.
- Een aanbod interne en externe opleidingen ontwikkeld op maat voor onze medewerkers.
- Een loon in verhouding tot uw verantwoordelijkheden en echte doorgroeimogelijkheden.
- Competitieve extralegale voordelen: maaltijdcheques, groeps
- en hospitalisatieverzekering (toegekend na 1 jaar dienst), 35 dagen betaald verlof per jaar, gratis abonnement voor de netwerken van de MIVB, TEC en De Lijn (ook voor echtgenoot en kinderen), 70% korting op woon-werkverkeer per trein, enz.
**Onderneming**:
Met meer dan 10.000 medewerkers is de Maatschappij voor Intercommunaal Vervoer (MIVB) één van de grootste werkgevers van Brussel en speelt een cruciale rol in de mobiliteit van de hoofdstad.
De modernisering van de metro, de uitbreiding van het tramnet of de bouw van nieuwe stelplaatsen zijn maar een paar voorbeelden van de boeiende projecten waarvoor de MIVB op zoek is naar enthousiaste medewerkers.
Een gevarieerde carrière, een continue vorming, boeiende en unieke projecten, werkstabiliteit en een verrijkende diversiteit, dat is wat de MIVB kan bieden aan al wie nieuwsgierig genoeg is om haar 300 unieke beroepen te komen ontdekken.
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