Digital Marketing

il y a 3 semaines

Brussels, Belgique AMA European Consulting Temps plein

The Marketing Specialist is responsible for developing and executing marketing strategies to

promote products, services, or brands and drive business growth. They collaborate with cross
- functional teams to plan and implement marketing campaigns, analyze market trends, and

identify target audiences. The Marketing Specialist plays a key role in creating compelling

content, managing digital marketing channels, and measuring campaign performance to

achieve marketing objectives and maximize ROI.

**Responsibilities**:
1. Marketing Strategy: Develop and execute marketing plans and strategies to achieve business

objectives, increase brand awareness, and generate leads or sales.

2. Campaign Management: Plan and coordinate marketing campaigns across multiple channels,

3. Content Creation: Create engaging and persuasive content for marketing materials, including

4. Market Research: Conduct market research and competitive analysis to identify market

trends, customer needs, and opportunities for diƯerentiation.

5. Audience Segmentation: Define target audience segments and buyer personas based on

demographic, psychographic, and behavioral factors to tailor marketing messages and tactics.

6. Digital Marketing: Manage digital marketing channels, including SEO, SEM, social media

7. Analytics and Reporting: Monitor and analyze marketing performance metrics, including

website traƯic, conversion rates, and campaign ROI, and provide actionable insights and

recommendations for optimization.

8. Brand Management: Maintain brand consistency and integrity across all marketing

communications and channels, ensuring alignment with brand guidelines and values.

9. Collaboration: Collaborate with internal teams, including sales, product management, and

creative services, to align marketing eƯorts with business goals and objectives.

10. Continuous Improvement: Stay updated on industry trends, best practices, and emerging

technologies in marketing, and leverage new tools and strategies to optimize marketing

eƯectiveness and eƯiciency.

**Required Skills**:
1. Strong understanding of marketing principles, concepts, and best practices.

2. Excellent communication and storytelling skills, with the ability to craft compelling messages

and narratives.

marketing, and marketing automation platforms.

4. Analytical mindset and proficiency in marketing analytics tools (e.g., Google Analytics,

HubSpot) to track and measure campaign performance.

5. Creativity and innovation to develop unique and impactful marketing campaigns and

initiatives.

6. Strong project management skills to manage multiple projects and deadlines simultaneously.

7. Collaboration and teamwork skills to work eƯectively with cross-functional teams and

stakeholders.

8. Adaptability and flexibility to adjust strategies and tactics based on market trends and

changing business needs.

9. Attention to detail and commitment to producing high-quality, error-free marketing materials.

10. Results-driven mindset with a focus on achieving measurable outcomes and ROI.

Education and Experience:
Bachelor's degree in marketing, communications, business, or a related field.

Proven experience in marketing roles, with a track record of successful marketing campaigns

and initiatives.

Certification in digital marketing or related areas (e.g., Google Ads, Facebook Blueprint) is a

plus.

The Marketing Specialist plays a critical role in driving brand awareness, customer engagement,

and business growth through strategic marketing initiatives. By leveraging their expertise in

marketing strategy, digital channels, and analytics, they contribute to the success of marketing

eƯorts and help organizations achieve their marketing goals and objectives.

**Job Type**: Freelance

License/Certification:

- workpermit (preferred)

Work Location: In person

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