Marketing Manager

il y a 19 heures

Brussels, Belgique COREcruitment Temps plein

**Salary**: €4k per month + /
**Reference**: EP999898069

**Salary**: €4000 Bruto per month

Start: ASAP

My client is looking for an experienced Marketing Manager who has a passion for the hotel industry.

If you are an experienced marketer who will develop, generate, and execute awareness of the launch of the Hotel, through strategic marketing campaigns and projects, web, and mobile presence to include digital campaigns, social media channels, mobile app and proprietary websites then this role is perfect for you

You will be part of the Management Board and work closely with the Sales Department to ensure a brand success.

The Role:
**Website**
- Management and audit of the main hotel website, apps, and microsite copy & images
- Adding applicable hyperlinks to keep customers journey within the business
- Management of 3rd parties sales sites to include sites such as preferred partners, sales resources, and Cvent etc

**Digital Marketing/ PPC & SEO**
- In conjunction with agency partners and Brand Director, create a strong integrated digital marketing strategy to support the launch of the hotel
- Work closely with agency partners and Brand Director to create compelling design and performance ads
- Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns
- Identify strong & weak points and implement appropriate copy and images for paid search and paid social
- Update and edit PPC TLP to highlight most intriguing offers for booking
- Continuing to update channels to create higher SEO

**Content Creation**
- Management and coordination of the existing content on behalf of the hotel
- Coordination and support in the management of photo and video shoots
- Work with the relevant departments to create compelling content to support the creation of Brussels as a destination to include activities
- Following and implementing brand photo guidelines, best practices on content creation

**Collateral**
- Management and coordination of the collateral project to include hotel, marketing, F&B & Spa scope
- Ongoing management of all marketing collateral projects
- Creation and coordination of the sales presentations and supporting sales tools required
- Creation and support on PowerPoint presentations for the Marketing team as required

**Online Reputation Management (ORM)**
- Identify local comp set and build ORM goals
- Create, edit and audit ORM channels as necessary
- In conjunction with the responsible department heads support and guide on responding to reviews
- Train Operational Managers on ORM policy
- Create and implement ORM review ranking tracker
- Audit and update OTA pages with appropriate imagery and copy

**Merchandising and Gifting**
- Coordination of the merchandising project and customer gift program

**Local partnerships**:

- Continuously look out for PR activities and PR opportunities to gain significant exposure, forging local partnerships with lifestyle brands and review opportunities for local level promotions and sponsorships to gain recognition and beneficial status within the community
- Manages the execution of hotel-sponsored events, community/government relations activities, and press promotional activities

**About You**
- 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 3 years' experience in the marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
- 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years' experience in the marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

**Qualifications, Skills & Experience**
- Fluent in English and French and/or Flemish is a must
- Knowledge of the following programs is advantageous: Photos

EUR2

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