Direct Marketing Manager

il y a 1 semaine


Brussels, Belgique Orange Temps plein

Orange is **the next generation telecom operator **on the Belgian and Luxembourgish market.

**_Interested to join? _**

Then you might be glad to know that we are looking for a passionate **Direct Marketing **Manager **to join the Market & Consumer Intelligence department.

**Mission**:
The Direct Marketing Manager manages, steers and improves direct marketing activities for all lines of business (mobile & fix), segments (prepaid, postpaid, SOHO) and brands (Orange, VOO, Hey).

He/she also leads the direct marketing transformation both in terms of tools and processes.

**Key responsibilities**:

- Develops & consolidates the operational strategy and planning for campaign management and related customer targeting activities to support overall B2C and B2B marketing activities.
- Manages for the above purpose the operational contact plan, master referential for 1-2-1 outbound campaign portfolio in collaboration with customer base management, geo marketing team, go to market, device teams.
- Provides recommendations towards CRM domain stakeholders and technical departments for campaign management related processes, information and systems
- Manages and implements the transformation of the campaigning tools
- Ensures and drives measurement, evaluation, and piloting of the 1-2-1 Campaign portfolio
- Recruits, manages, motivates and coaches a team of (senior) campaign experts to achieve objectives within field of activity.
- Secures coordination of the direct marketing activities at B2C and B2B level

**Profile**:

- Minimum of 7 years business experience, of which ideally 2 in a people related job
- General knowledge of telecommunications and operational marketing
- Campaign management experience
- General CRM knowledge
- Knowledge of latest Customer Management Systems
- Ideally a 1st experience in Direct Marketing transformation
- People management: Ability to build, lead and motivate a team and ability to coach (give feed-back in order to develop)
- Listening skills and Empathy
- Result-driven
- Communication skills & assertive
- Able to pass a message and to convince
- Good presentation skills
- Ideally trilingual DU/FR/EN

**Discover our offer**

You will be part of a fun and dynamic working environment where your contributions will be valued and where you will have every opportunity for personal development. Moreover, you can look forward to the following compensation and benefits package: a market competitive salary, bonus, company car or legal mobility budget, meal vouchers, 32 holidays per year, pension provision, life assurance and accident cover, hospitalization insurance. We believe that simple things do make a difference. Therefore, we also offer: 60% home working, use of a mobile phone, free mobile subscription, company restaurant,...

**Interested? Then we would like to hear from you


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