Conversion Rate Optimization Expert
il y a 2 semaines
Gathering five national consumer organisations and giving voice to a total of more than 1.5 million people, Euroconsumers is the world’s leading consumer cluster in innovative information, personalised services, and defence of consumer’s rights. We work closely together with Consumers International to ensure consumers are safe, that markets are fair and benefit from honest relations with businesses and authorities. Our European member groups are also part of the umbrella network of BEUC, the European Consumer Organisation. Together we advocate for EU policies that benefit consumers in their daily lives.
**Your role**:
You will lead Euroconsumers’ efforts to improve conversion rates across our organization's digital channels, ensuring that website and app visitors are effectively converted into subscribers/members.
You will work in close collaboration with local organisations to identify optimization opportunities, implement data-driven strategies, and continuously improve the user experience. Your expertise in CRO, data analysis & strategy will be instrumental in enhancing our online performance and revenue generation.
**As the Group Conversion Rate Optimization (CRO) Expert**:
Your responsibilities will be:
- CRO Strategy and Planning:
- Develop and implement a group wide CRO strategy to increase conversion rates, optimize user journeys, and maximize revenue generation.
- Define clear KPIs and performance metrics to measure the success of CRO initiatives, regularly reporting on progress and outcomes.
- Website and App Optimization:
- Conduct in-depth analysis of websites and apps to identify friction points, drop-offs, and areas for improvement in user experience.
- Collaborate with design and development teams to implement A/B tests, multivariate tests, and other experiments to optimize conversion paths.
- Continuously monitor and analyze user behavior and conversion data, using insights to inform optimization strategies.
- A/B Testing and Experimentation:
- Together with Local organizations, plan, execute, and analyze A/B and multivariate tests to optimize landing pages, checkout processes, and other critical user flows.
- Identify winning test variations and implement changes to improve conversion rates.
- Share results and implementations across organizations, stimulate collaboration and maintain a group testing roadmap, ensuring a steady stream of optimization experiments.
- User Research and Feedback:
- Collaborate with Customer Insight department to gain insights into pain points and areas of improvement.
- Collaborate with user experience (UX) teams to translate feedback into actionable CRO strategies.
- Cross-organization Collaboration:
- Work closely with local marketing, content, and product teams to align and stimulate CRO efforts with overall business goals.
- Collaborate with product owners, web developers and designers to implement CRO recommendations and test variations.
- Training and Knowledge Sharing:
- Educate and train relevant teams and stakeholders on CRO best practices and methodologies.
- Foster a culture of data-driven decision-making and optimization across the organization.
- Reporting and Communication:
- Supply regular reports and presentations to executive leadership and stakeholders on CRO initiatives, progress, and outcomes.
- Ensure transparent and effective communication channels to share insights and gather input.
**About you**:
- You have a bachelor’s or master's degree in Marketing, Business, Data Science, or a related field.
- Proven experience (5+ years) in CRO roles, preferably in a group or multi-business unit environment.
- Strong knowledge of CRO tools, methodologies, and best practices.
- Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
- Experience with A/B testing platforms and experiment design.
- Excellent data analysis skills, with the ability to derive actionable insights from quantitative and qualitative data.
- Strong project management skills with the ability to manage multiple optimization initiatives simultaneously.
- Outstanding communication and presentation skills, with the ability to convey complex ideas clearly to various stakeholders.
- Collaborative mindset and the ability to work effectively with cross-functional teams.
- Experienced in Group-Local collaboration models.
**Why join us ?**:
At Testachats we want to reflect the society of consumers we represent. Therefore we are an active promotor of diversity at all levels.
**Comment ça se passe?**:
**Premier contact téléphonique**
avec le recruteur (ou réponse négative si votre profil ne correspond pas)**Entretiens**
D'abord avec mon futur responsable direct en visio, ensuite avec le responsable de département et le HR Business Partner en nos bureaux**Questionnaires en ligne**
(personnalité, motivation et raisonnement).
Leadership Assessment si gestion d'équipe.- Proposition salariale.
Contrat d'emploi.
Onboarding.
**Félic
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