Store Concept

**Je verantwoordelijkheden**:
**Je profiel**:
You are responsible for the development of new innovative multibanner concepts in line with the company strategy in order to improve sales. Translate an idea, based on market trends & analyse, in a concept in line with & to reinforce the company strategy position. Manage all aspects of a new concept project to be tested: initiation, definition, forecast, planning, test launch, measurement, control & evaluation. Responsible to document the validated concepts in the “guidebooks” to ease the roll-out of the new concepts. Create the instore permanent communication tools, in line with DLL brand & banner strategy and supported or feeded by all the company stakeholders to enhance customer experience in the stores and increase customer spend and Loyalty. Be the guardian of the instore permanent communication and provide a guidebook of the new store concepts in close collaboration with the Store concept & Shopper experience concept managers. Create and maintain, with the support of the Director, a library of all developments & marketing information (concepts, shopper experiences, trends, technologies, suppliers, etc.) relevant for the activities of the Store Concept & Shopper Experience Team, extract, summarize and share actual information in order to ensure that all information is shared with all key stakeholders (BE/ Group) and available and fully utilized during the idea development and concept elaboration and implementation process

**Project Management**

Develop new innovative multibanner concepts in line with the company strategy in order to improve sales. Translate an idea, based on market trends & analyse, in a concept in line with & to reinforce the company strategy position. Manage all aspects of a new concept project to be tested: initiation, definition, forecast, planning, test launch, measurement, control & evaluation. Including the communication and visualization in line with the project plans and deliverables to ensure the realization of projects on time, within budget and according to agreed objectives.

**Permanent communication of the store concept**

Define and be the guardian of the instore permanent communication and provide a guidebook for the roll-out of store concepts, in line with filière/category/marketing strategies and in respect of overall strategy to ensure the coherence of the store concepts and shopper experience in close collaboration with the Store concept & Shopper experience concept managers.

**Guidebooks for projects**

Creating and maintaining clear guidebooks for the roll-out of new concept projects, including detailed guidance on communication and visuals, in respect of overall strategy to ensure the coherence of the store concepts and shopper experience.

**Team and stakeholder management**

Energize, influence and manage non-hierarchical teams and networks to build cross-functional effectiveness, alignment and reach common objectives.

**Knowledge management**

Keep track of relevant developments in field of stores concepts and shopping experiences and exchange knowledge with colleagues, to be informed on trends & developments and be able to put these into practice. Inform about the status of concept projects & inspire all key stakeholders within the company(BE/Group).
- Master’s degree or equivalent
- 5 years of experience in similar role or very good know-how of stores and concept, project management & communication
- Excellent coordination/project management skills
- Conceptual thinking ability
- Result driven
- Able to influence, build trust and alignment within work groups
- Constructive and solution driven thinking
- Team and stakeholder management
- Communication skills
- Very open and curious
- Right balance between creativity and rationality
- Sensibility for detail and for esthetics
- Structured/Organized
- Customer centric

**Ons aanbod**:
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