Sr Brand Manager Specialties
il y a 1 mois
Seniority Level: Associate
Ownership
Sr Brand Manager Specialties
We are excited to announce a maternity cover (6months July-December) for a Senior Brand Manager Specialties in Marketing based in Belgium.
The Senior Brand Manager Specialties is responsible for the development, implementation, and monitoring of campaigns and other activities to develop and support the Victoria Brand in BNFL and Tripel Karmeliet in Netherlands.
At AB InBev, dreaming big is what we do. Brewing the world’s most loved beers, building iconic brands like Bud, Stella Artois, Hoegaarden, Tripel Karmeliet, Leffe and crafting meaningful moments are what inspire us.
We’re a team of passionate owners who aren’t afraid to dream big because we know that together, we can achieve anything. To build a more sustainable, inclusive and rewarding future. Turning any challenge into an opportunity. So let’s take on the challenge together.
Cheers to dreaming big
**Responsibilities**:
Lead the development and implementation of marketing plans for Victoria BNFL and TK NL, to deliver against our annual plans and growth ambition. Responsibilities include, but are not limited to:
Brand planning- Lead development of annual plan for Victoria BNFL and TK NL- Liaise across global, zone, and local stakeholders to deliver plans- Support commercial, sales, and trade marketing to translate marketing plan into relevant channel plans that drive growth- Ensure commercial and sales teams are engaged with the brand plans through regular updates and customer presentations, as required- Monitor and analyse brand performance, and use this to inform brand plans
Campaign management- Lead development and implementation of Victoria BNFL and TK NL activations/campaigns- Source learnings and align if required key stakeholders- Evaluate effectiveness of activations/campaigns, working with insights, connections and cross agency teams, and implement learnings in future campaigns- Innovation:
- As required, work with Innovation team to deliver new launches
Budget- Manage the Victoria BNFL and TK NL marketing budget and work closely with the finance team to ensure accuracy
Working Relationships- You will work closely with colleagues within the marketing organization (innovation, insights, packaging, etc.), the sales organization (KAM, CatMan, Trade Marketing, FP&A, etc.), and the brewery (Material Planning, ZITEC, etc.). You will also have contact with a large number of external partners: advertising, activation, and media agencies, research agencies, packaging design, etc.
**Qualifications**:
- Higher diploma, university degree, or equivalent experience- Professional FMCG experience in marketing- Analytical, structured, proactive, and result-oriented- Passionate about consumers and marketing theory- Fluent in Dutch & English- Great presentation and communication skills- Ambitious, positive, creative and a team player
What you can expect from us
In this role, you’ll have the potential to transform our business and your career. You’ll get the support and mentor you need to succeed. We’re a meritocracy, with plenty of room for growth and development, so you know your hard work will be rewarded. We encourage you to think big and go after your goals. You’ll get to be creative, work with international teams so you can build a global network and have direct control over your career and where it takes you.
We are building a team that’s more supportive, more inclusive and more collaborative. A team that’s diverse in background, skills and experience.
As the leading global brewer, we are committed to bringing people together for a better - and more equal - world. A more equal world starts when everyone can thrive. At AB InBev we value the diversity of cultures, perspectives, skills and experiences within our workforce, and we strongly encourage women, people of colour, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
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