Content & Project Manager
Il y a 7 mois
**Content & Project Manager**:
**POSITION SNAPSHOT**:
- JobReq ID: 49784- Type of work: Hybrid- Type of contract: Open-ended/permanent- Full/Part Time: Full time- Location: Zaventem, BE**OUR COMPANY**:
Bridgestone in Europe, CIS, Middle East, India and Africa (BSEMIA), headquartered in Zaventem (Belgium), is a subsidiary of Bridgestone Corporation, a global leader providing sustainable mobility and advanced solutions.
In addition to our premium tire products, we offer a growing portfolio of tire-centric and mobility solutions. Together with our partners and guided by "Serving Society with Superior Quality”, that has been our mission since Shojiro Ishibashi founded Bridgestone in 1931, we are working to accelerate sustainable mobility innovations and solutions. Through innovative technology, we are committed to easier, safer, smoother and seamless mobility for our society and customers improving how people move, live, work and play.
Bridgestone also benefits from a significant retail network throughout the region - in fact our retail presence in the EMIA region is the largest in the tire industry. Through 17 distinct retail partners, we have around 3,500 outlets across Europe, the Middle East and Africa as well as around 2,500 outlets through our partner network in India. This network offers a selection of services, concepts and mobility solutions.
At Bridgestone we pride ourselves on the strong relationships we maintain with everyday drivers and this extensive retail network is one of the core reasons why.
In line with the “Bridgestone Essence”, our work environment is based on integrity and teamwork, where everyone can learn from each other and contribute with their own ideas in achieving the coming goals.
We want to hear from people who can take the challenge, unleash their creative potential and contribute to the company success demonstrating ownership, courage and agility. We want you to develop your skills, expand your knowledge and be proud of your work.
:
**Job purpose**
- Build corporate reputation of Bridgestone EMIA and its affiliates through a robust content strategy
- Oversee the development and execution of our company and product content and related communication projects
- Responsible for all aspects of content management and creation internally and externally to drive the image of the company and employee engagement through engaging, visual and focused storytelling
- Take on project management for smaller projects that are mainly content related
- Manage relationships with supporting agencies, freelancers and contractors
**CONTENT STRATEGY AND PLANNING**
- Develop a content strategy aligned with the company’s strategy and the selected audiences
- Explore and develop digital channels based on audience needs and presence
- Define KPIs to measure the effectiveness of the strategy, analyse results and adapt plans
- Monitor and analyse content performance using analytics to identify trends, optimise engagement and adapt plans
- Set up campaign-based editorial calendar
- Engage regional teams in the content to amplify results
- Manage the editorial process with all internal stakeholders, actively seeking feedback to optimise
- **KPI**:Optimal channels mix, aligned cross-channel editorial calendar, full internal alignment on strategy
**CONTENT CREATION**
- Create high-quality and engaging content throughout all internal and external channels
- Take charge of the press release creation process including stakeholder alignment
- Deliver LinkedIn calendar
- Manage assets and review where necessary including corporate presentations, fact sheets and BSEMIA digital media library.
- Own the internal content creation process including intranet, digital signage and newsletters
- Create engaging copy and audio-visual content including visual assets, presentation materials, video and podcasts
- Explore new tools to optimise the content creation process
- **KPI**:Delivery of high quality and engaging content which is factually correct and in line with Bridgestone brand guidelines, style and strategy. Optimal audience engagement; reach, tone and impact
**_PROJECT MANAGEMENT_**
- Lead the successful execution of smaller projects including minor product launches and internal communication campaigns
- Develop timelines, briefings and budgets needed to bring the project to a successful and timely completion.
- Conduct thorough project review sessions to share results with stakeholders and capture learnings for future initiatives.
- Coordinate project meetings and manage stakeholders to drive successful delivery
- Collaborate with cross-functional and international teams ensuring clear understanding of the projects, deliverables and expectations in line with communications governance
- Ensure efficient utiliation of resources, including managing freelance or external contractors when necessary
- **KPI**:Qualitative delivery of projects on time and within budget
**AGENCY MANAGEMENT**
- Provide clear
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