Product Marketing Manager
Il y a 6 mois
**Company Overview**: We are a leading European online business services provider, dedicated to offering cutting-edge solutions to our diverse client base. With a strong focus on innovation and customer satisfaction, we are committed to expanding our product offerings and enhancing our market presence. We are seeking a dynamic and experienced Product Marketing Manager to spearhead our cross-selling initiatives and drive the adoption of our new software products among our existing customer base.
**Position Overview**: As the Product Marketing Manager - Cross Selling Specialist, you will play a pivotal role in driving revenue growth through effective cross-selling strategies. Collaborating closely with both the Sales, Marketing and Product teams, you will be responsible for developing and executing comprehensive cross-sell launch plans, as well as continuously monitoring and optimising the performance of cross-sell initiatives to achieve monthly customer growth and recurring revenue targets.
**Key Responsibilities**:
**Collaborate with Product Teams**: Work closely with product managers to understand the features, benefits, and target audience of new software products slated for cross-selling within our existing customer base.
**Develop Cross-Sell Launch Plans**: Lead the development of comprehensive launch plans for each new software product, outlining key messaging, positioning strategies, and promotional tactics tailored to the needs and preferences of our target customer segments.
**Execute Go-to-Market Strategies**: Drive the execution of cross-sell launch plans, overseeing the implementation of marketing activities, sales enablement materials, and customer communication strategies to effectively promote new software products and generate interest among existing customers.
**Monitor Performance and Optimization**: Continuously monitor the performance of cross-sell initiatives, tracking key metrics such as customer engagement, conversion rates, and revenue impact. Analyse data and insights to identify opportunities for optimization and refinement of cross-sell strategies.
**Drive New Customer Volumes**: Work towards increasing new customer volumes through targeted cross-selling efforts, leveraging customer segmentation and personalized messaging to drive adoption of new software products among different customer segments.
**Achieve Monthly Recurring Revenue Targets**: Set and achieve monthly recurring revenue targets for cross-sell initiatives, collaborating closely with sales teams to drive upsell opportunities and maximize revenue generation from existing customers.
**Qualifications**:
- Preferably a Masters degree in Marketing, Business Administration, or related field.
- Proven experience in leading a team in product marketing, with a focus on cross-selling strategies within a technology or software environment.
- Strong understanding of marketing principles and methodologies, with the ability to develop and execute effective go-to-market plans.
- Excellent collaboration and communication skills, with the ability to work cross-functionally and influence stakeholders at all levels of the organisation.
- Analytical mindset with proficiency in data analysis and interpretation to drive data-driven decision-making.
- Results-oriented with a track record of achieving revenue targets and driving business growth through cross-selling initiatives.
- Familiarity with hosting services or SaaS industry trends and competitive landscape is a plus.
-
Tech Product Marketing Manager
Il y a 5 mois
Gent, Belgique COREL CORPORATION USA Temps plein**Tech Product Marketing Manager - Parallels RAS** Push the boundaries of tech. In your sweatpants. We’re looking for an experienced Tech Product Marketing Manager to help us change the way the world works, with Parallels: anytime, anywhere, any-device productivity. Here, you’ll Be the champion and ‘expert’ for the products within Marketing; You...
-
Tech Product Marketing Manager
Il y a 5 mois
Gent, Belgique COREL CORPORATION USA Temps plein**Tech Product Marketing Manager** Push the boundaries of tech. In your sweatpants. We’re looking for an experienced Tech Product Marketing Manager to help us change the way the world works, with Parallels: anytime, anywhere, any-device productivity. Here, you’ll work within the Parallels brand umbrella (Parallels Remote Application Server, Awingu,...
-
Senior Product Marketing Manager
il y a 4 semaines
Gent, Belgique Showpad Temps plein**Senior Product Marketing Manager** **Locations: Ghent (Office), London (Office)** **Note**:We work in a hybrid set-up at Showpad where we value in-person interaction and flexibility. That means we expect to see you in the office twice a week and in hub locations we come together at least once a month. **Position Overview**: The Senior Product Marketing...
-
Marketing Manager
Il y a 4 mois
Gent, Belgique Bizzy Temps pleinHi there ! We are Bizzy, but we'll talk about us later! Right now it's all about you. We are looking for a dynamic and hands-on Marketing Manager to build out our marketing efforts and propel our company to new heights. As the **Marketing Manager** at Bizzy, you will be responsible for defining and executing the complete marketing strategy. Your goal:...
-
Product Manager
Il y a 5 mois
Gent, Belgique Entourage Temps pleinEntourage is an integrated venture studio that builds and funds the next generation of B2B SaaS companies. We combine a Venture Studio (Entourage Studio) with a Venture Capital fund (Entourage Capital). To further our mission, we are in search of a Product Manager who excels at navigating the intersection of technology and business, guiding our ventures...
-
Marketing Manager
Il y a 5 mois
Gent, Belgique Peripass Temps pleinAre you ready to **drive the** **growth **of a great scale-up that is **revolutionizing the logistics world**? Do you want to work with an exceptional team of **people** you’ll remember for the rest of your life? Then we might have just the right opportunity for you! Peripass is a logistics SaaS scale-up with its headquarters in Ghent (Belgium). Our Yard...
-
Segment Marketing Manager Technical
Il y a 4 mois
Gent, Belgique Amcor Temps pleinPosition Job Title: Segment Marketing Manager Technical Specialties, EMEA BG and BU: Amcor Flexibles Europe, Middle East & Africa Function: Marketing & Product Management Sub-Function: Segment Marketing Location: Amcor Flexibles Gent Line Manager’s Job Title: Sales & Marketing Director Contract Type: permanent JOB DIMENSIONS & SCOPE Financial: Annual...
-
Freelance Marketing Manager
Il y a 5 mois
Gent, Belgique HUNTR Temps plein**_Marketing manager - partners_** As the regional marketing specialist, you are responsible for developing and implementing demand and lead strategies. Within your key countries you will liaise with your sales colleagues to create and execute both online and offline brand plans, campaigns, communication plans, events,.. You are part of a larger global...
-
Product Manager
Il y a 5 mois
Gent, Belgique Otamiser Holdings BV Temps plein**About us**: **About You**: We are looking for a dynamic and driven Product Manager to join our rapidly expanding team of passionate professionals. We seek someone who thrives on challenges and is eager to contribute to our growth. This position will play a pivotal role in shaping the future of our product offerings. **What You'll Do**: - Lead the product...
-
Technical Product Manager
Il y a 5 mois
Gent, Belgique Entourage Temps pleinEntourage is an integrated venture studio that builds and funds the next generation of B2B SaaS companies. We combine a Venture Studio (Entourage Studio) with a Venture Capital fund (Entourage Capital). To further our mission, we are in search of a Product Manager who excels at navigating the intersection of technology and business, guiding our ventures...
-
Regional Marketing Manager
il y a 9 heures
Gent, Belgique Apryse Temps plein**The Role**: As the Regional Marketing Manager for EMEA and APAC, you will lead the planning, execution, and optimization of marketing campaigns aimed at driving pipeline generation in the EMEA and APAC regions. In addition to collaborating closely with sales teams to create integrated marketing strategies, you will monitor pipeline generation across all...
-
Marketing Manager
Il y a 5 mois
Gent, Belgique Robert Half Belgium Temps pleinRobert Half is op zoek naar een **Marketing Manager** voor een bedrijf **regio Gent**. Robert Half is op zoek naar een **Marketing Manager** voor een bedrijf **regio Gent**. Ben jij op zoek naar een coördinerende functie in marketing? Waarbij jij operationeel, projectmatig en structureel te werk kan gaan? Dan is deze unieke marketing vacature iets voor...
-
Vp Global Product Manager
Il y a 4 mois
Gent, Belgique Orange Temps plein**Some highlights**: - Being part of an international company yet with local presence - Build a safer digital society together with us **Working as a VP Global Product Manager**: We are seeking a highly experienced and strategic Vice-President (VP) Global Product Manager to join Technology & Marketing division in the cyber security industry and lead Global...
-
Product Manager
Il y a 2 mois
Gent, Belgique Clinisys Temps pleinClinisys is a global provider of intelligent diagnostic informatics solutions and expertise designed to redefine the modern laboratory, across healthcare, life sciences, and public health. Millions of diagnostic results and data insights are generated every day using Clinisys’ platform and cloud-based solutions in over 3,000 laboratories across 34...
-
Field Marketing Manager
Il y a 4 mois
Gent, Belgique Esko Temps pleinInterested in working for an international and diverse company? Interested in developing your career in a leading packaging and printing industry? Looking for a friendly and supporting team? If so, read on! Esko, a Veralto company, is a global provider of integrated software and hardware solutions that accelerate the go-to-market process of packaged...
-
Product Communications Specialist
Il y a 6 mois
Gent, Belgique team.blue Global Temps plein**About Us**: We are a leading European online business services provider, dedicated to offering cutting-edge solutions to our diverse client base. With a strong focus on innovation and customer satisfaction, we are committed to expanding our product offerings and enhancing our market presence. We are seeking a dynamic and results-driven Product...
-
Marketing Manager
il y a 1 mois
Gent, Belgique Fortior Temps plein**Head of Marketing** Fortior Real Estate Gent, Brussel en Rijsel - **Ambitieuze projectontwikkelaar zoekt een head of marketing met passie voor vastgoed. Word jij getriggerd door de mogelijkheid om de cockpit van de onderneming te betreden en een belangrijke rol te spelen in de verdere groei van onze organisatie? Dan is de functie van head of marketing bij...
-
Senior Product Manager
Il y a 2 mois
Gent, Belgique Showpad Temps plein**Where are you based?** This role is available for Hybrid working from our **Ghent** office. **What's the mission?** Hi there! Are you a strategic thinker with a passion for driving innovation and creating impactful software solutions? At Showpad, we're looking for a **Senior Product Manager** to help us in shaping the strategic direction and roadmap for...
-
Product Quality Manager
Il y a 5 mois
Gent, Belgique Argenx Temps pleinAs part of the Product Quality organization, this function will drive operational quality assurance activities at key vendors for commercial biological drug products and plays a role in further build out of GMP quality infrastructure at argenx in close collaboration with internal business teams. ROLES AND RESPONSIBILITIES: In close collaboration with...
-
Field Marketing Specialist
Il y a 4 mois
Gent, Belgique HUNTR Temps plein**_Field marketing specialist_** As the regional marketing specialist, you will support the development and implementation of the indirect / channel strategies. You will liaise with your marketing colleagues to create and execute both online and offline brand plans, campaigns, communication plans, events,.. You are part of a larger global marketing team and...