Acceleration Manager
il y a 3 semaines
As Acceleration Manager you will deploy and pilot in Mars best in class consumer insights tools and capabilities in Media and Creative Excellence across all segments and regions. The number one priority is the delivery of AVI Single Source - the Mars Signature Tool to measure the sales impact of advertising. As secondary priority you will deploy ACE - Agile Creative Expertise.
**What are we looking for?**
- A strong background in a consumer research role (e.g. CMI, Marketing, Research Agencies).
- Experience of working in a global or regional environment
- Track record of deploying tools/methodologies in a commercial business environment
- Proven networking, communication and analytical skills
**What will be your key responsibilities?**
- Delivery of Mars’s AVI and ACE signature tools that measure ad effectiveness. Manage and deliver approximately 50 projects per year across 3 segments and 8 countries. Translate research requirements (coming from local/global Marketing / CMI teams) into a request for analysis for the team of data analysts, responsible for running the analytical engine; transform the results into insights and present them to Marketing and CMI teams.
- Work in close partnership with the Mars Horizon team and the segment CMI teams to develop and deploy a variety of standard tools, white papers, and key beliefs to various units, to improve decisions in the area of Marketing Communications.
- Manage a team of data analysts.
**What can you expect from Mars?**:
- Work with over 130,000 like-minded and talented Associates, all guided by The Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
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