Culture Analyst

il y a 3 semaines

Brussels, Belgique Ogilvy Social.Lab Temps plein

Ogilvy Social.Lab
- Brussels, Belgium
- Job Posted Date: 04/11/2024

**ABOUT OGILVY SOCIAL.LAB**:
Ogilvy Social.Lab (OSL) is a full-service advertising agency headquartered in Brussels’ WPP Campus. As part of the international Ogilvy network, our operations span four continents with over 15 nationalities on the 130-strong team working in our offices - our mindset is borderless.

It is has become imperative for brands to keep up with the speed of culture - and use culture as a shortcut to create connection & relevancy.

But ‘culture’ is an incredibly broad, multi-layered term. To succeed in a culture-first way, brand must understand & navigate the cultural context surrounding us. This is achieved through active tracking and assessment of culture as it plays out in real-time.

We are looking for a Culture Analyst - someone that loves identifying cultural trends & insights (data backed) that can be used as fuel for building potent strategies for our clients and in pitches.

The Culture Analyst will typically work with other Strategic Planners from across our global Ogilvy network.

This is an entirely new role - one that we are tremendously excited about

**ROLE**:
Our aim is to build a ‘bridge’ between Data & Intelligence and our Planning teams - leveraging the tools we have at our disposal (Synthesio, Trends Tracker, Qloo etc.) as well as introducing new analytical skills to create actionable cultural insights that elevate our strategy outputs - and result in richer, more creative & ultimately effective work.

The Culture Analyst will have access to our current data & intelligence stack to uncover valuable cultural insights to fully benefit our strategy teams.

We’re looking for someone anywhere in Europe, to match our borderless mindset and work with top-talent colleagues across our global network.

**RESPONSIBILITIES**:

- Identifying data-validated culture insights from what consumers are ‘saying’, ‘sharing’ and ‘searching’
- Methodology design: building the best approaches for tracking culture for different projects
- Active tracking & monitoring insights and trends as it plays out in culture using various data & intelligence tools
- Assessing identified trends & narrowing down into relevant actionable insights
- Developing suitable stimulus for planning teams to action, and potentially working directly with creative to sharpen work
- Always on culture tracking for ongoing projects
- Support new business projects with actionable insights
- Staying on top of relevant research (studies, papers, opinion leaders) in the space

**PROFILE**:

- Planning and/or data analytical background
- Experience in uncovering cultural insights & identifying trends
- Experience in Social listening, Social data analytics, Digital analytics, or equivalent
- Expert in understanding of social media and established understanding of the wider digital communications landscape
- Ability to work effectively, proactively and seamlessly amongst an integrated agency team
- Excellent presentation-building and delivering skills
- Very good level of English (fluent is a +)
- Knowledge of social listening and data capturing tools such as Synthesio, Sprinklr, Unmetric, Profiler, Page Karma, etc is a plus

**OFFER**:

- Full-time opportunity within a growing and trendsetting advertising agency, working remotely from anywhere in Europe.
- Attractive package and benefits
- Strong flexibility plan
- Continuous trainings
- Work alongside a team of diverse and people-focused individuals, on impactful projects and with an array of local, regional and global clients.
- We thrive on transparency - Our words and promises produce actions.
- As an Ogilvy Social. Lab employee, you will be provided with continuous opportunities to grow through training, and career conversations, while doing strong work, that works on a daily basis.

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teams with purpose. This means hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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