Senior Manager, Global Marketing
il y a 1 semaine
**Position title**: Senior Manager, Global Marketing
**Location**:Sint-Niklaas, BE (hybrid working)
**Reports to**: Director, Global Marketing
**Contract type**: Permanent, full-time
**Job summary**
As a Sr. Manager, Global Marketing you will develop category leadership stories and an innovation roadmap focusing on driving growth for **DYMO** brand. You will own the development and manage the execution of **global brand strategy and product innovation**.
Your focus will be on successfully launching ongoing innovation projects, identifying new innovation concept that drive meaningful, profitable and sustainable growth for **DYMO**.
You will have 3 direct reports based in different countries and work cross-functionally with various teams including i.a. R&D, Quality, Graphics, Trade Marketing, Sales, CMI, Finance and Supply Chain.
**Key responsibilities**:
**Business Management**
- Translate business strategy into **innovation roadmap** and marketplace activities with understanding of underlying financials including ROI
- Leverage financial analyses to understand implication of innovation and marketplace activities
- Develop marketing budgets by project or product line, and define funding guidelines to ensure optimal execution of tactics. Coordinate reactions necessary as business deviates from budget.
**Portfolio Optimization & Innovation**
- Develops optimal global product assortment based on market trends and gaps in the portfolio.
- Develops 5+ year Innovation Funnel in line with brand strategy bringing new or enhanced consumer benefits, and/or entering new markets
- Supports portfolio management process by identifying Product Lines and SKUs to deprioritize/exit based on performance, margin, and as new innovation comes to market.
- Leads **development of New Product Innovation communication and commercialization strategy**, and execution there-off inclusive of launch asset development considering omni-channel approach (e.g. verbal assets, key visual, videos, social media & ecommerce assets )
- **Creates selling stories** for Innovation, and supports selling of existing products lines
- Maintains high quality of product portfolio by partnering closely with R&D, and Quality teams
- Prioritize, resource and lead projects effectively.
**Brand Communications & Category Expertise**
- Develops communication materials for variety of consumer groups and product families to achieve
- Provides support to Trade Marketing counterparts in the development and creation of communication materials for the optimal distribution, shelving, pricing and merchandising tactics for each key retailer
- Oversees and approves Brand Communications, and ensures Brand Communications assets align to Brand Positioning & Identity guidelines
- Oversees and executes all packaging updates
**Reporting, Insights and Data Analytics**
- Understand category and consumer trends, target consumer habits and usages and uses data to develop innovation funnel and drive successful communication & commercialization strategies
- Understand category purchase drivers, trip missions, shopper need states, etc. and liaise with Trade Marketing, eCommerce, Sales Planning and Sales teams on executional strategies.
- Provide strategic category direction based on syndicated data.
- Frames gap in Consumer or Shopper knowledge and works with CMI to define research projects
**Minimum Requirements**:
- Bachelor's degree (emphasis in business/marketing or related field), MBA or other advanced degree highly preferred
- 8+ years of experience working with a leading CPG or technology company
- Experienced in marketing and developing products preferably for B2B markets
- Advanced analytical skills and computer software proficiency (e.g. MS Excel, PowerPoint, SharePoint, etc.)
- Fluent in English (written and spoken)
- Willing to travel ~25% of the time, with ability to travel internationally
**Preferred**:
- **Demonstrated success in New Product Development and in-market launches, and Product Idea/Concept Generation**:
- Strategic, innovative thinking, self-starter with ability to manage multiple projects simultaneously with aggressive deadlines
- Experience in managing a team
- Multi-channel experience, consumer and shopper understanding
- Direct and perform analysis across a wide variety of category business issues and make fact based recommendations presented in a concise data-driven approach
- Must be able to link business objectives with winning growth strategies
- Convey complex issues brilliantly with excellent communication and presentation skills to both peers and senior leaders
**What we can offer you**
Newell Brands has a strong footprint in the EMEA region with several thousand employees spread over many corporate offices and manufacturing facilities. A wide portfolio of our brands is strongly represented across the region including DYMO, Parker, Sistema, Spontex, Crockpot, NUK, Coleman, Yankee Candle and many more.
Join us and benefit from:
-
-
Senior Marketing Manager
il y a 6 jours
Sint-Gillis, Belgique SNCB Temps pleinComment pouvez-vous faire la différence ?- En tant que Senior Marketing Manager, vous définissez la stratégie marketing pour les commerces B2C et B2B. Vous anticipez les besoins et les souhaits de nos clients et rendez l'offre de la SNCB aussi attrayante que possible.- Vous jouez donc un rôle crucial dans l'un de nos principaux objectifs : faire en sorte...
-
Senior Marketing Manager
il y a 6 jours
Sint-Gillis, Belgique NMBS Temps pleinHoe maak jij mee het verschil?Als Senior Marketing Manager stippel je de marketingstrategie voor de B2C- en B2B-markt uit. Je speelt in op de noden en wensen van onze klanten en maakt het aanbod van NMBS zo aantrekkelijk mogelijk. En zo speel je een cruciale rol in één van onze hoofddoelstellingen: zorgen voor meer & tevreden reizigers. - Wat is jouw rol...
-
Senior Accounting Manager
il y a 5 jours
Sint-Niklaas, Belgique ST Engineering iDirect Temps pleinOverview: **ST Engineering iDirect** is a global leader in satellite communications (satcom) providing technology and solutions that enable its customers to expand their business, differentiate their services and optimize their satcom networks. Our business provides innovation focused on solving satellite’s most critical economic and technology challenges,...
-
Junior Marketing en Communicatie Medewerker
il y a 1 semaine
Sint-Niklaas, Belgique Grizzly New Marketing Temps plein_Wil jij werken op onze huidige vestiging in Sint-Niklaas met ambitieuze collega's? Dan is een baan als Junior Marketing en Communicatiemedewerker bij de Beste Werkgever echt iets voor jou!_ _Jij kunt bij ons Intern doorgroeien door middel van een bewezen 5-jarenplan! Jouw groei en ontwikkeling staat bij ons centraal, zodat jij onze klanten kunt helpen met...
-
Marketing Manager Additives
il y a 2 semaines
Sint-Niklaas, Belgique ITW Additives International Temps plein**Company Description**: Additives International, one of 80 business units owned by ITW (a fortune 200 global multi-industrial manufacturing company with revenues totaling $12.6 billion in 2020), manufactures and supplies specialty and innovative chemicals for the automotive aftermarket. Additives International with 100 M$ revenues in 2021 and 200 employees,...
-
Marketing Manager Additives
il y a 2 semaines
Sint-Niklaas, Belgique ITW Additives International Temps pleinCompany Description Additives International, one of 80 business units owned by ITW (a fortune 200 global multi-industrial manufacturing company with revenues totaling $12.6 billion in 2020), manufactures and supplies specialty and innovative chemicals for the automotive aftermarket. Additives International with 100 M$ revenues in 2021 and 200 employees,...
-
Junior Marketing en Communicatie Medewerker
il y a 2 semaines
Sint-Niklaas, Belgique Grizzly New Marketing Temps pleinWil jij werken in een gezellige omgeving met ambitieuze collega's? Dan is een baan als Junior Marketing en Communicatie Medwerker bij de Beste Werkgever echt iets voor jou! Jij kunt bij ons Intern doorgroeien door middel van een bewezen 5-jarenplan! Jouw groei en ontwikkeling staat bij ons centraal, zodat jij onze klanten kunt helpen met hun groei ambities....
-
Junior Marketing en Sales Medewerker
il y a 1 semaine
Sint-Niklaas, Belgique Grizzly New Marketing Temps plein_Wil jij werken in een gezellige omgeving met ambitieuze collega's? Dan is een baan als Junior Marketing en Communicatie Medwerker bij de Beste Werkgever echt iets voor jou! Jij kunt bij ons Intern doorgroeien door middel van een bewezen 5-jarenplan! Jouw groei en ontwikkeling staat bij ons centraal, zodat jij onze klanten kunt helpen met hun groei ambities....
-
Senior ERP Program Manager
il y a 5 jours
Sint-Niklaas, Belgique ST Engineering iDirect Temps pleinOverview: ST Engineering iDirect is a global leader in satellite communications (satcom) providing technology and solutions that enable its customers to expand their business, differentiate their services and optimize their satcom networks. Our business provides innovation focused on solving satellite’s most critical economic and technology challenges,...
-
Global Services Infrastructure Manager
il y a 2 semaines
Sint-Niklaas, Belgique ST Engineering iDirect Temps pleinOverview: ST Engineering iDirect is a global leader in satellite communications (satcom) providing technology and solutions that enable its customers to expand their business, differentiate their services and optimize their satcom networks. Through the 2019 merger with Newtec, a recognized industry pioneer, the combined business unites over 35 years of...
-
Marketing Manager
il y a 2 semaines
Sint-Niklaas, Belgique Mertens Temps plein**Onderneming**: Mertens is geen doorsnee groep. Integendeel! Het is een community van specialisten en autoliefhebbers. We brengen de term “klantenservice” naar een ongezien level. Hoe? Door onze toegankelijkheid op verschillende niveaus: Merken - Mensen - Mobiliteit. We hebben vestigingen in **Sint-Niklaas, Lokeren en Dendermonde** en zijn de...
-
Senior ERP Program Manager
il y a 1 semaine
Sint-Niklaas, Belgique ST Engineering iDirect Temps pleinOverview: ST Engineering iDirect is a global leader in satellite communications (satcom) providing technology and solutions that enable its customers to expand their business, differentiate their services and optimize their satcom networks. Our business provides innovation focused on solving satellite’s most critical economic and technology challenges, and...
-
Senior Program Manager
il y a 5 jours
Sint-Niklaas, Belgique ST Engineering iDirect Temps pleinOverview: We are seeking an innovative, creative, and experienced **Senior Program Manager** **who is ready for the challenges, responsibilities, and rewards that come with working in a high-energy, fast-paced environment. ST Engineering iDirect is dedicated to providing next generation solutions for broadband IP networking via satellite networks. As the...
-
Global Sales Director
il y a 2 semaines
Sint-Niklaas, Flandre, Belgique INVENTI Temps pleinUit Jobat zoekt voor jouSla deze zoekopdracht op en ontvang de best passende jobs in je mailbox.AanDagelijksWekelijksWat: VerkoopFrequentie: Dagelijks WekelijksVerantwoordelijkhedenMaintain, refine and implement Sales StrategyCoach and manage the sales teamManage and install strong relations with your own Key AccountsPrepare and follow-up on Sales forecast...
-
Global Sales Director
il y a 4 semaines
Sint-Niklaas, Belgique WhatJobs Temps pleinCFS Vitafor Belgium is part of Camlin Fine Sciences Ltd. (CFS), an Indian corporation - listed on the stock exchange - with a revenue of more than €350 million and over 1,320 employees. CFS India manufactures chemicals to improve the shelf life of food and the performance of feed products. The company has emerged as the largest producer of food...
-
Brand Marketing Manager
il y a 6 jours
Sint-Niklaas, Belgique Standaard Boekhandel Temps plein**Standaard Boekhandel Group** is een iconisch merk met een rijke geschiedenis en een duidelijke visie voor de toekomst. Als **Brand Marketing Manager** speel je een cruciale rol in het verder versterken van onze merkidentiteit en het realiseren van een consistente en impactvolle merkbeleving, zowel online als offline. Je werkt samen met een gepassioneerd...
-
Marketing Manager
il y a 2 semaines
Sint-Denijs-Westrem, Belgique Pilz Belgium Temps plein**in **Sint-Denijs-Westrem - Afsnee****: Het **marketing plan uittekenen én implementeren** van de BeLux branche van een wereldspeler op vlak van veilige automatisatie, dat lijkt je wel wat? Een **collegiale, hulpvaardige werksfeer **waar je veel **verantwoordelijkheid** kan nemen is jouw ding? Dan is verder lezen de boodschap. Grote kans dat je bij Pilz...
-
Marketing and Sales Manager
il y a 1 semaine
Sint-Niklaas, Belgique Krka Belgium Temps pleinFunctieomschrijving - Management and leadership of the Belgian Animal Health Team. - Setting up, organizing, managing, and developing the field force team - Implementing the company strategy. - Expansion of the animal health business and intensive customer acquisition to building - good and resilient business relationships. - Developing and implementing...
-
Senior Digital Marketing Consultant
il y a 1 semaine
Sint-Niklaas, Belgique OMCollective Temps pleinJoin the collective. Bij OMcollective word je goed gesoigneerd. Enerzijds op werkgebied: je vindt je gading in leerrijke projecten voor leuke klanten. We stippelen samen je groeitraject uit en we voorzien veel tijd voor kennisuitbreiding. Anderzijds dragen we ook zorg voor jouw well-being: thuiswerk, flexibele uren, teambuildings, etentjes, - Sint-Niklaas -...
-
Marketing Medewerker
il y a 6 jours
Sint-Niklaas, Belgique Tempo-Team Temps pleinfunctiegroep Marketing en communicatie- - referentie DUOTT-1275387 jobdetails Als marketing medewerker maak je deel uit van het product management team. Je zal er verantwoordelijk zijn voor de introductie van producten en diensten op de Benelux-markt. Vanuit het aan jou toegewezen specifieke productportfolio verzorg je de brede marketing. Je begeleidt de...
