Brand Manager Devos&lemmens
il y a 2 semaines
**GBfoods Belgium is part of the GBfoods group**. At GBfoods we offer culinary solutions in several countries of Europe and Africa with **prestigious leading local brands**, including D&L, Lacroix, Blå Band, Royco, Aïki, Liebig, Gallina Blanca, Erasco, Bama and Grand'Italia among others.
Our Purpose “**Celebrating local flavours**”, is to empower and take care of each of the local communities we belong to and to bring out their authentic flavours. Some of our local brands have been in consumers' kitchens for over a century and have positioned themselves as authentically loved brands, as well as deeply rooted parts of the local culture. Today, with a turnover of around 1,3 billion euros and a team of more than 3,600 people, we are the preferred choice of millions of consumers. **GBfoods Belgium is the corporate brand of D&L, Royco, Aïki, Liebig, Lacroix, De Blauwe Hand en Oxo**.
**Role & Responsibilities**:
In GBfoods, **celebrating local flavors** is at the core of our DNA. Therefore, we manage all brands with local gravitas within a global framework.
He/she reports directly to the Marketing manager and supports in the creation, execution and evaluation of our marketing plans with the aim to deliver category & brand growth, share and financial goals, in accordance with the company’s ambition & strategic 3-5Y marketing plan.
Together with the marketing manager, **the brand manager** is the end-to-end owner of the brand from consumer insights to in-market execution.
- Support the marketing manager **in creating a brand vision, positioning and strategy**. Identify key risks and opportunities and make recommendations.
- **Conduct regular market analysis** to understand consumer behaviour, brand measures, competition and media.
- Develop, together with the marketing manager, an **innovation pipeline** (up to 5 years - led locally) taking into account both consumer insights and retailer priorities/needs.
- Develop a **path to purchase** per brand based on identified trial and purchase barriers. Allocate and prioritize annual budgets and activities accordingly. Identify key role per touchpoint and ensure consistent execution. Outcome should be a focused integrated plan (communication and commercial) with emphasis on overall plan sufficiency and ROI.
- **Manage agencies** and ensure consistent and on-briefing execution.
- Lead the perfect **execution of the brand communication and commercial plan**:
- Act as true expert on brand and category for the organization. Support the Marketing Manager in the preparation business meetings and management reviews.
- The jobholder must have a university degree in economics and marketing, and a strong basis in marketing with a minimum of 5 years experience.
- Experience within FMCG is a plus. Affinity with food is a pre-requisite.
- Fluent knowledge of Dutch is a must have requirement. High proficiency in French and English is also a requirement.
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