Brand Manager Hematology Belux
il y a 1 semaine
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
Your role encompasses marketing responsibility to launch a key innovative product in hematology, and to install Lilly as a trusted partner in hematology in Belgium (as hematology is a new domain to Lilly). You are responsible for developing and driving customer plans to assure a product uptake/growth by delivering unparalleled customer experience. The role combines customer-facing activities with close collaboration at local level (with medical, sales and PRA) and at regional level (with regional marketing partners within the hematology community).
Your Primary activities are
Ability to embrace an external focus:
- Within the Belgian geography, understand the hematology market landscape, competitive development efforts and the needs at the level of the patient, caregiver, physician and payer.
- Active participation, with medical, in defining and implementing Thought Leader action plan and contacts. Being connected with the customer (hematologist) is a must.
- Gathering external market and customer insights to be able to tailor the hematology community made strategy into a local Belgian strategic implementation. The overall objective = continuously better respond to customer needs.
- Collaboration with Patient Advocacy Groups (PAG’s) in relation to their educational role.
Capacity to engage Internal team:
- Work closely with the regional marketing partners within the hematology community to deliver insights and understandings at specific points along the brand development process. At the same time being the interface between the hematology community and the Belgian affiliate.
- Local Marketing & Medical: effectively develop cross-functional relationships with all Brand team/Customer team members to successfully develop and execute customer plan. Being the Brand/Customer team leader.
- Local PRA (Pricing, Reimbursement, Access): enable successful access and reimbursement with the Belgian market, close collaboration with PRA.
- Local Sales: capacity to engage Sales Reps using the CDM (Customer Dialogue Model: get input - enhance materials - transfer with help of ambassadors) and through close collaboration and strong communication.
- Collaboration with Medical Shared Services and Ethics & Compliance: respecting the Lilly and local standards and having a pro-active approach taking guidance and standards into account.
Strategic Planning at Customer Level:
- Create and implement a comprehensive cross-functional business/customer plan to enable a successful launch of the hematology product. Using the EU Therapeutic area community brand plan as a basis.
- Assure hematology commercialization strategies are embedded into the local plans by communication and influencing a range of stakeholders.
- Integrate customer insights to further translate the identified business objectives into Key Player Objectives, and hence into major tactics that will enable the desired customer experience.
- Integrating and optimizing the channel mix when defining the major tactics.
Tactical Implementation:
- Make sure that implementation is focused on adding value to the customer (HCP, caregiver, patient).
- Embrace, beyond traditional communication channels also the use of digital channels.
- Frequently monitor the customer plan execution and customer facing activities to emphasize or change strategy if needed. Use data points to adapt/improve the strategic implementation.
- Full integration of Value Based Selling (VBS) within the creation and implementation of Sales Force material and reassure VBS continuity.
- Benchmark with colleagues from other countries to optimize/reutilize local tactics.
Desired Skills & Experience /Qualifications
- Master’s degree (e.g. Marketing, Business or Medical Sciences)
- Min. 3 years of experience in pharma marketing role.
- Previous experience with launching new product(s) is a must.
- Knowledge of the Belgian hematology market is a strong asset.
- Having a high level of drive and enthusiasm for pharmaceutical marketing and a clear customer-oriented/end-user vision is key
- You are fluent in French, Dutch and English
- Able to work with high degree of autonomy
- Ability to analyze/evaluate data & using datapoints to adapt strategy/tactics
- Be able to inspire others, be energetic and passionate
- Able to think strategically and adapt to changing priorities
- Goal oriented and strive for innovative solutions, being entrepreneurial
- Interperso
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