Campaign Officer Nl

Il y a 7 mois

Antwerpen, Belgique NEWPHARMA Temps plein

The Marketing Campaign Officer directly reports to the Campaign Team Leader.

**Main responsibilities**:
Campaign Creation and Execution:

- Before the setting up of the campaign, participate into the ideation and the strategic briefing (Product selection, segmentation, offer, goals );
- Brief creative teams about the campaign requirements and ensure brand consistency and goal are met;
- Support with managing customer lifecycle, lead nurturing, segmentation, and data cleansing;
- Ensure all campaigns flow through quality assurance processes to guarantee accurate and on-time campaign delivery;
- Measure campaign success, monitor and evaluate campaign progress, provide status updates to stakeholders, and take corrective action when necessary;
- Plan and prioritize A/B tests to improve KPI, achieve goals and identify best practices;
- Provide recommendations for ongoing campaign improvements.

Technology/System Management:

- Create Smart lists and segmentation: set up batch and trigger campaigns, landing pages and forms;
- Establish processes that ensure best practice in campaign and lead management;
- Monitor and maintain data integrity within the marketing team;
- Ensure data integrity at list import and follow ongoing data cleansing best practices;
- Assess campaign and asset readiness; work with marketing management to enable successful campaign launch and execution.

Reporting:

- Responsible for monthly and quarterly report creation to keep management updated on campaign and lead generation success;
- Communicate campaign program results and trends for timely collaboration.

EDUCATION : BACHELOR OR MASTER DEGREE IN MARKETING

EXPERIENCE : 3-6 YEARS
- Strong interest in e-commerce ;
- Results-oriented and Customer-minded ;
- Knowledge of Google Analytics or Adobe Experience Cloud ;
- Excellent problem solving and analytical skills;
- Knowledge of Excel and BI Tools;
- Flexible and capable of working in a fast-paced environment;
- Autonomous with good organizational and multi-tasking skills;
- Ability to challenge ideas and suggest innovative actions
- Excellent knowledge of English and Dutch

**What we offer**:
We offer a competitive salary, a first class e-commerce environment, a friendly working atmosphere and a highly organized and result-oriented approach.

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